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128. Is Return on brand required?
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129. Do you have a Return on brand success story or case study ready to tell and share?
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130. Do you all define Return on brand in the same way?
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131. Is the improvement team aware of the different versions of a process: what they think it is vs. what it actually is vs. what it should be vs. what it could be?
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132. What is in the scope and what is not in scope?
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133. Are audit criteria, scope, frequency and methods defined?
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134. What customer feedback methods were used to solicit their input?
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135. Is there a completed SIPOC representation, describing the Suppliers, Inputs, Process, Outputs, and Customers?
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136. How do you gather Return on brand requirements?
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137. How do you gather requirements?
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138. What is in scope?
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139. Has a high-level ‘as is’ process map been completed, verified and validated?
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Add up total points for this section: _____ = Total points for this section
Divided by: ______ (number of statements answered) = ______ Average score for this section
Transfer your score to the Return on brand Index at the beginning of the Self-Assessment.
CRITERION #3: MEASURE:
INTENT: Gather the correct data. Measure the current performance and evolution of the situation.
In my belief, the answer to this question is clearly defined:
5 Strongly Agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree
1. Are missed Return on brand opportunities costing your organization money?
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2. How will you measure success?
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3. What are the operational costs after Return on brand deployment?
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4. How do you verify performance?
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5. What causes extra work or rework?
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6. How sensitive must the Return on brand strategy be to cost?
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7. What would it cost to replace your technology?
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8. Are indirect costs charged to the Return on brand program?
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9. How frequently do you track Return on brand measures?
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10. How are measurements made?
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11. Where is it measured?
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12. Are there any easy-to-implement alternatives to Return on brand? Sometimes other solutions are available that do not require the cost implications of a full-blown project?
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13. How is progress measured?
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14. What are your customers expectations and measures?
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15. How do you prevent mis-estimating cost?
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16. What causes innovation to fail or succeed in your organization?
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17. Do you have a flow diagram of what happens?
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18. How can you reduce the costs of obtaining inputs?
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19. Which measures and indicators matter?
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20. What are the Return on brand key cost drivers?
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21. When a disaster occurs, who gets priority?
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22. Are you taking your company in the direction of better and revenue or cheaper and cost?
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23. What are the estimated costs of proposed changes?
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24. What are you verifying?
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25. How long to keep data and how to manage retention costs?
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26. How is performance measured?
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27. Did you tackle the cause or the symptom?
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28. How can you manage cost down?
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29. Do the benefits outweigh the costs?
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30. What are your key Return on brand organizational performance measures, including key short and longer-term financial measures?
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31. What does a Test Case verify?
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32. Why do you expend time and effort to implement measurement, for whom?
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33. Are there competing Return on brand priorities?
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34. Does the Return on brand task fit the client’s priorities?
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35. Who pays the cost?
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36. What is measured? Why?
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37. Are Return on brand vulnerabilities categorized and prioritized?
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38. What details are required of the Return on brand cost structure?
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39. What are the current costs of the Return on brand process?
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40. How do you verify Return on brand completeness and accuracy?
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41. When should you bother with diagrams?
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42.