Healthy Apples?
Supermarkets force producers to grow larger apples (so people end up buying more) which means the apples’ vitamin and mineral content declines.
Want Fries with That?
McDonald’s got into trouble for selling their fries as fit for vegetarian consumption when their reformed spuds had been cooked in beef tallow.
So they switched to vegetable oil (which incidentally produces bad trans fats when heated). Now the distinctive taste of the fries comes from an infusion of synthetic beef tallow.
In fact, many of the flavourings now used in our foods are synthetic chemicals: you can’t smell or taste the difference, but there is no nutritional value in them.
Slowly But Surely…
Even if policymakers are lagging behind, it seems that consumers are beginning to turn. Sales of bagged snacks, sugar confectionery, fizzy soft drinks, frozen meals and pizzas have apparently declined over the last year, while sales of fruit juices, cheeses, bread and drinking yoghurt have increased. McDonald’s has had to close at least 25 of its UK branches (even though it began to introduce supposedly ‘healthier’ ranges—but let’s not go there!). The media tell us that confectionery and soft drinks companies such as Cadbury-Schweppes may be planning to put health messages on their packaging (is this to provide them with some defence if they find themselves sued like the tobacco companies?). The makers of sausage rolls and pasties are apparently seeing a large drop in profits. And I know I’m not the only one pleased to see that one of the big supermarkets has finally taken a certain brightly coloured, additive-laden drink pretending to look like orange juice off its shelves. ‘Surly Despair’ would be a better name for this one, given the amount of sugar and artificial additives it contains. If I had a pound for every time a parent, professional or support group leader has complained to me about the way that this (and similar drinks) can ‘send our children up the wall’, we could probably fund our whole next year’s research programme on the proceeds. As it is, these kinds of companies have been raking in the money and yet few people have seen the need to finance research to see what these and other ‘junk foods’ might really be doing to our children’s brains.
Not All Sweetness and Light
A survey for Food Magazine in 2004 revealed that a single drink of Ribena or Lucozade could give your child more than a whole day’s recommended sugar intake.
500ml bottle Ribena: 70g sugar (equivalent to at least 15 teaspoons)
380ml bottle Lucozade Energy: 64g sugar
330ml bottle Coca-Cola: 25g sugar
That means a bottle of the soft stuff can give your child the same ‘sugar hit’ as one to four packets of sweets. In some cases, the sweetener may be in the form of high-fructose corn syrup (which is cheaper to produce than sugar).
‘No added sugar’ varieties just put in artificial sweeteners instead, which some good evidence shows may carry different kinds of risks.
Regular consumption of fizzy, sweet drinks can lead to a decline in body levels of important minerals
In the news, we hear that 40 per cent of patients in our hospitals are suffering from malnutrition—which can add serious complications to their treatment and care, and significantly slow their recovery.5 In most cases it probably contributed to their illness too—but at least the links between nutrition and physical health are starting to be acknowledged by our health services. (They have long been recognized by top performers in physical sports!) What we need now is a similar acceptance that food and diet also affect mental health and performance. It really should be ‘barn door’ obvious. The brain is part of the body—and has nutrient and energy requirements of its own. But remarkably little systematic effort has so far been devoted to finding out what those requirements really are—and just how our mood, behaviour and learning really can be affected when these needs are not properly met.
Still, it’s encouraging to see that consumers are beginning to wise up to some of what’s been going on, and to change their shopping and eating habits as a result. For the sake of your children, I do hope you are one of them—and I hope this book will give you some of the help you’ll need.
There Is a Good End in Sight
Before we go any further, let’s just consider what’s possible, and what isn’t. Right now, your child’s mood, behaviour and learning (or all three) are probably giving you cause for concern, or you wouldn’t be reading this book. I can guess that what you’d really like to find here are some simple, rapid and effective solutions to your child’s difficulties. Well, I obviously can’t promise that this book will solve all your particular problems. But if you choose to act on the information I’ll be giving you, the rewards could actually be greater than you might think possible. If you’re sceptical—I don’t blame you. But by feeding your child well, you can at least be confident that you’ll be taking some fundamental and necessary steps towards unlocking your child’s true potential.
What’s more, I hope you’ll also apply what you learn here to your own diet. (If you want to improve your child’s eating habits, then ‘Do as I do’ is much more effective than ‘Do as I say!’). If you do, expect benefits not only for your child, but also for yourself and any other members of your family who are willing to join in. Better health is one thing that should definitely follow from this plan—and for that reason alone you’re unlikely to regret it if you choose to take the advice I’ll be giving you. If you understand why you need to improve the dietary choices that you and your child have been making, then learning how to do it is so much easier—although I’ll be helping you with that as well.
Food and diet really are key to making the most of your child’s potential, both mentally and physically. We are what we eat, and our children are what we feed them.
I can give you the information, but putting it into practice is clearly up to you, and I’m not going to promise that this will be easy. Quite a lot of people will probably tell you that you are wasting your time. Some of them may do more than that to try to undermine your efforts. Remember that such an attitude is their problem, not yours. In Chapter 10 you’ll find plenty of tips on how to get in the right frame of mind to move ahead without making it difficult for yourself.
You’ll probably find yourself changing a good deal more than your child’s diet if you choose to follow the plan completely. Whether you’ll want to do this or not is again for you to decide, but presumably what you’ve been doing so far hasn’t been working too well, or