Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses. Igor Szucs

drinking not earlier than in an hour to the end of a working day). Then we wait for indignation about the discrimination of gender, age, education and so on. And also, morals about drunkenness at work, “how can it be”. In parallel a discuss is kept if girls’ preferences in drinks depends on their degree of compliance. When I was young (under 21), I liked the girls who drank beer. They are really the most sociable.

      Idea 4. The entrance in the VIP-zone and bonuses (beer snack, nuts) are available only those people who have in total amount not less than 1000 followers on the social websites. You can also give bonuses for posting with the hashtag where a name of your restaurant is.

      Idea 3. The revival of the party of beer lovers. The first Congress will take place in your restaurant.

      Idea 2. Triple portion of beer to everyone, whose number contains 3 identical numbers, the owners of 4 identical numbers will get a special table (on the coolest places there is a table “reserved” for the owners of gold and platinum numbers), for 5 and more identical numbers – a meter of beer.

      Idea 1. For attraction of the top fashionable audience we have an action: a cup of beer to all owners of “iPhone 6”, the owners of “iPhone 7” are invited to the special table. It is possible, in principle, all owners of “iPhones” (something like fashionable guys) to give bonuses. “The owners of “iPhones” who drink beer – it is cool.

      23) Тоp-5 PR-ideas for promotion of the service of the tourist trips during weekends (tours of the weekends)

      Idea 5. We give a product in order to test it to the leaders of opinion – Alena Vladimirskay, Artem Lebedev, Ilia Varlamov, DmitryPuchkov (Goblin), Sergey Dolya. We write an open letter and wait for an answer. Intensification: it will be cool if on Friday we deliver them tickets with departure on Saturday personally. It is interesting, who will fly?