Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses. Igor Szucs. Читать онлайн. Newlib. NEWLIB.NET

Автор: Igor Szucs
Издательство: Издательские решения
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Жанр произведения: Компьютеры: прочее
Год издания: 0
isbn: 9785449012555
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of the stars and the politicians who successfully made a complete recovery from the problem with the bone, let them to justify.

      Idea 2. The new investigation of the “the British scientists” says that people with the bones are the selected, shamans of the new time. But! They had better disguise, otherwise, they will be blown up. That’s why, if the bone will be taken away, the super-abilities do not disappear, and you attract less attention. Profit.

      Idea 1. We put a monument devoted to the bone and publish the photos. And then, we break off this bone (imitation of the act of vandalism). Then the masters polish this monument and it turns out that the foot without the bone is more beautiful. People say so in the comments and if they do not, we will do it instead of them! Thanks to restaurant PR specialist Oleg Vasilyevich Nazarov for the idea with the monument.

      6) Тоp-5 PR-ideas for promotion of the largest business-conferences in “Olympiyskey” and “Crocus”

      Idea 5. We make a rumor or make real super-VIP-zones for one day. One of them is for unmarried girls, the other is for unmarried men (we can make them close by). The third sector is for LGBT-society, the fourth is for the clever animals. We can make a lodge also for the clever children. Your, to be more exact, your and our task is not to sell the places in the lodges, but to make so that it will be written about it. If it will be sold, it is good.

      Idea 4. We announce that those, who come in swim suits, will get a present. The topless will get a mega-present, the naked (girls, of course) will get an amazing present from the partners of the conference and the places in the first row.

      Idea 3. The fight is at the entrance. The classics. The banner of the conference must be glimpsed fleetingly somewhere in the cadre or on the T-shirts.

      Idea 2. We can make a line to the metro and shoot it with the drone. We can make a rumor that they “bring somebody’s relics” and with the help of line, we can hinder the traffic. It takes so many time, as it will be enough in order to take photos and to shoot video, but it can be longer.

      Idea 1. An unusual traffic accident of two participants of the conference and speakers. The action takes place in the background of the banner or the brand cars. The traffic accident works in any city: as in Moscow, so as in Sochi. The details need to be confirmed.

      7) Тоp-7 PR-ideas for promotion of the taxi “Angel” by name

      Idea 5. Taxi suggest trips to the cities of world championship in football 2018 with fixed price: from the city to the city, from the stadium to the stadium. It can be also the following route: airport – hotel – stadium – bar – detoxification center. It is got with the idea of the fix-taxi with the delivery of the passengers to the beer establishments on Fridays.

      Idea 4. Everyone may guess already. The idea is on the surface: “ANGEL” is the first orthodox taxi. Every trip is consecrated. The Christian drivers only.

      Idea 3. In the taxi, a case with money and stock was forgotten. You look for the owner with the help of “Avito”, “VK” and hashtag #facebookhelp.

      Idea 2. A naked taxi-driver woman or a topless. She got hot. You fire her, people are against it: return her!

      Idea 1. The traffic accident with a baby-carriage. It sounds awful, doesn’t it? But there are oranges in the baby-carriage. It is not seen in the news, we release this info later. I have been suggesting this idea for a long time! I am sick and tired of the news about the tragic traffic accidents, it influences the traffic situation badly. We need re-frame the traffic accident in order they write about it only cheerful news or do not write entirely.

      And one more couple of the bonus ideas.

      The first. I the taxi there are 20 people – the models go from the party, we take beautiful photos.

      The second. The uniforms for the taxi-drivers and the taxi-driver women. Debated photos, what do they look like? They are too sexy! They look like Nazi uniform!

      8) Тоp-5 PR-ideas for promotion of the transport company (delivering of the goods from China and not only)

      Idea 5. The route of the tracker on the map looks like the word “Russia” (or “fuck”). It may be “fake” or you may really drive so.

      Idea 4. A beautiful clever blonde drives a truck. They look for (the photos “In need!” are hung) at the refueling and at the parking of the long-range drivers. It turns out this girl is your company’s one. Her husband lets her drive during the trip, but he is glad because of his wife’s popularity!

      Idea 3. The camera of the video-register on the head of the shipping agent (or the shooting group) fixed the route. A variant – online-broadcast during the route, the video is spread on “YouTube”. It is a new trend, you know, called normcore-marketing or slow-marketing. It is like usual, slow. But it is effective and fashionable.

      Idea 2. The company makes all the drivers of the trucks wear the costumes with a tie. Somebody is against it and writes all mass media a letter. And everyone knows about it. To sum up, you have publications and cool status photos with a driver in a costume, which makes you special in comparison with the others.

      Idea 1. You hang on the trucks the pictures of the Russian classics in your initiative. It is promotion through the protest and, so to say, broken author rights.

      9) Тоp-5 PR-ideas for attracting attention to the charity fund dealing with the problems of HIV (AIDS)

      Idea 5. We make “fake” -news: to the city, where the fund works, special glasses were brought; with them you can see a HIV-infected person. At once, the public perform against: how can it be? We cannot do so! And a group of people performs for, everything must be openly, clear, they will respect and know that communication with HIV-carrier is not dangerous and etc. You need only protect yourselves and so on. And the main thing is that with glasses you can see the scale of the problem.

      You can shoot a media-virus to the news. Analogies are: Google Glass, 3D-glasses.

      Idea 4. You have to gather a stadium of people and say direct: we have such a number of HIV-infected. We know what to do. The signature is any fund’s. If the stadium will not be gathered, we can make it during the match RFPL.

      Idea 3. On the eights of March, you make a deal with the гаишниками in order they distribute the condoms. If you will not succeed to make a deal with them, you have to wear a suit of a traffic policeman yourself and shoot how you distribute the condoms to the auto-ladies. And you give the news about it, and then, say that your new PR specialist created it. And you start the voting: fail him or not.

      Idea 2. We make a rumor that one important man is HIV-infected and discuss the consequences. And then, you open that it is not a President, it is a president of one independent association (think up). And then, we have public discussion: do we have to provoke, to say who is ill among the famous people and who is not – is it justified? We can make so: the HIV-theme is justified, it is a question of national security.

      Idea 1. We make myths about HIV in the form of the comics “Manga” and distribute it at the refueling. As a variant, we can make Luntik, Fixic, Masha and the Bear, the Wolf from “Well, wait a little!”, Tom and Jarry, Chip and Dale the characters of the comics. The attention will be attracted with the account of author’s rights’ breach and it is justified. Let you pay a low fine.

      10) Тоp-5 PR-ideas for attracting attention to the service of the elite “hunting” and HR

      Idea 5. Everyone, who used the services of the external “hunting”, will get a subscription (with the right to re-sell) of the services of the woman-cat for a year. Who does not know, the woman-cat, she is also a woman-hot-water-bottle, lives in the address she-is-generator.ru.

      Idea 4. You announce that you can “hunt” any (alive) ex-president of the USA and not only. And you publish a list of presidents-candidates,