12 Book 8: Other Social Media Marketing Sites Chapter 1: Weighing the Business Benefits of Minor Social Sites Reviewing Your Goals Researching Minor Social Networks Assessing the Involvement of Your Target Audience Choosing Social Sites Strategically Chapter 2: Maximizing Stratified Social Communities Making a Bigger Splash on a Smaller Site Taking Networking to the Next Level Selecting Social Networks by Vertical Industry Sector Selecting Social Networks by Demographics Selecting Social Networks by Activity Type Finding Yourself in the Real World with Geomarketing Spacing Out with Twitter Finding Your Business on Facebook Making Real Connections in Meetup Making Deals on Social Media Setting Terms for Your Coupon Campaign Digging into Groupon Diversifying Your Daily Deals Chapter 3: Profiting from Mid-Size Social Media Channels Deciding Whether to Invest Your Time Entertaining Your Audience with Streaming Content Turning Up New Prospects with Tumblr Promoting Video with Vimeo Chapter 4: Integrating Social Media Thinking Strategically about Social Media Integration Integrating Social Media with E-Newsletters Integrating Social Media with Press Releases Integrating Social Media with Your Website Chapter 5: Advertising on Social Media Integrating Social Media with Paid Advertising Advertising on Facebook and Instagram Advertising on Twitter Advertising on LinkedIn Targeting Your LinkedIn Ads Advertising on Pinterest Advertising on YouTube Advertising on Snapchat Advertising on TikTok Interfacing with Influencers
13 Book 9: Measuring Results and Building on Success Chapter 1: Delving into Data Planning a Measurement Strategy Selecting Analytics Packages Getting Started with Google Analytics Integrating Google’s Social Media Analytics Chapter 2: Analyzing Content-Sharing Metrics Measuring the Effectiveness of Content Sharing with Standard Analytics Evaluating Blog-Specific Metrics Visualizing Video Success Understanding Podcast Metrics Measuring Your Results from Pinterest Comparing Hard and Soft Costs versus Income