6 Book 2: Cybersocial Tools Chapter 1: Discovering Helpful Tech Tools Keeping Track of the Social Media Scene Saving Time with Content-Distribution Tools Alternative Content-Distribution Services Snipping Ugly URLs Using E-Commerce Tools for Social Sites Keeping Your Ear to the Social Ground Measuring the Buzz by Type of Service Chapter 2: Leveraging SEO for Improved Visibility Making the Statistical Case for SEO Thinking Tactically and Practically Focusing on the Top Search Engines Knowing the Importance of Search Phrases Maximizing Metatag Muscle Optimizing Your Site and Content for Search Engines Chapter 3: Optimizing Social Media for Internal and External Searches Placing Search Terms on Social Media Optimizing Blogs Optimizing Images, Video, and Podcasts Optimizing Specific Social Media Platforms Optimizing for Mobile Search Gaining Visibility in Real-Time Search Gaining Traction on Google with Social Media Monitoring Your Search Engine Ranking Chapter 4: Using Social Bookmarks, News, and Share Buttons Bookmarking Your Way to Traffic Sharing the News Benefiting from Social Bookmarks and News Services Researching a Social Bookmark and Social News Campaign Submitting to Bookmarking Services Submitting to Social News Services Using Application-Specific Bookmarks Timing Your Submissions Encouraging Others to Bookmark or Rate Your Site Using Social Media Buttons
7 Book 3: Content Marketing Chapter 1: Growing Your Brand with Content Introducing Content Marketing Determining the Best Content Platform for Your Needs Selling Your Brand through Content Marketing Making Your Content Stand Out Chapter 2: Exploring Content-Marketing Platforms Building a Blog Using Podcasts and Video on Your Blog or Website Sharing Images Using Social Media Platforms for Online Content Guest Blogging to Grow Awareness and Expertise Chapter 3: Developing a Content-Marketing Strategy Determining Content Goals Putting a Strategy on Paper Chapter 4: Getting Your Content to the Masses Creating an Editorial Calendar to Keep Content Flowing Finding the Right Mix between Evergreen and Timely Content Executing Your Content Strategy Sharing Your Content with the Public Measuring the Success of Your Content Strategy
8 Book 4: Twitter Chapter 1: Using Twitter as a Marketing Tool Deciding Whether Twitter Is Right for You Communicating in 280 Characters Promoting without Seeming like You’re Promoting Researching Other Brands on Twitter Knowing Quality Is More Important than Quantity Chapter 2: Using Twitter as a Networking Tool Finding the Right People to Follow Finding the Right Topics to Follow Finding Out Who Is Talking about You on Twitter Responding to Tweets Searching on Twitter Filtering Search Results