THE
INNOVATION
ULTIMATUM
HOW SIX STRATEGIC TECHNOLOGIES
WILL RESHAPE EVERY BUSINESS IN
THE 2020s
STEVE BROWN
Copyright © 2020 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993, or fax (317) 572-4002.
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
ISBN 9781119615422 (Hardcover)
ISBN 9781119615446 (ePDF)
ISBN 9781119615439 (ePub)
Cover image: © MATJAZ SLANIC/Getty Images
Cover design: Wiley
For my parents, who ultimately made everything possible for me. For my lovely wife, who supported me every step of the way. And for the inimitable Richard Tonn, who so wanted to read this book but never saw it finished.
CONTENTS
1 Cover
2 Foreword: Don't Fear the Future … Prepare for It
3 Introduction: To Survive, Every Company Must Become a Tech Company The Innovation Ultimatum The Innovator's Palette Should I Be Afraid or Excited? Getting the Most Out of This Book Don't Panic; Don't Wait; Get Help
4 Part I: Six Technologies That Will Reshape Business in the Next Decade Chapter 1: Artificial Intelligence What Is It and Why Is It Important? What Can You Do with It? How AI Works Beyond Deep Learning: The Future of Artificial Intelligence Narrow, General, and Super Intelligence Strategies to Get You Started Chapter 2: Sensors and the Internet of Things (IoT) Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected What Can You Do with It? Strategies to Get Eyes on Your Business and Act on Events in Real Time Chapter 3: Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles What Are They and Why Are They Important? What Can They Do? Strategies for Success Chapter 4: Distributed Ledgers and Blockchains Beyond Cryptocurrencies: Why Blockchain Is a Big Deal Blockchain 101 Cryptocurrencies, Tokens, Smart Contracts, and dApps Establishing Truth in a Trustless World Shifting Incentives with Token Economics Key Applications for Blockchain Technology The Future of Blockchain Strategies to Get You Started with Blockchain Chapter 5: Virtual, Augmented, and Mixed Reality What Are They and Why Are They Important?