Preface
When we established Fabrique in 1992, we had been freshly trained at the TU Delft in design methods where we worked step by step from a design brief towards a product. This was a serial approach which we nowadays call the waterfall method: a method that provides a guideline and guarantees results, especially in static and straightforward situations.
In the course of the years, there have been many changes in our work environment. The dynamics in developing digital media, in particular, have increased to a point where a classical approach will no longer do. For one thing, our customers are asking for shorter lead times. Moreover, they increasingly have pertinent expertise themselves, and it is therefore very useful and desirable for them to actively participate instead of just placing an order. On a regular basis, projects are too large for controlled development and documentation, while at the same time keeping up the pace, with conventional methods. And our customers are not only demanding the final result; they also want influence on the journey towards the goal. On top of all that, we are working in a multidisciplinary environment where strategists, interaction and visual designers, copywriters and programmers want to work together. Therefore, it was