Истинная лояльность. Как взломать код верности клиента. Лина Риннэ. Читать онлайн. Newlib. NEWLIB.NET

Автор: Лина Риннэ
Издательство: Альпина Диджитал
Серия:
Жанр произведения: Управление, подбор персонала
Год издания: 0
isbn: 978-5-9614-3560-3
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      Kris Hudson, “Costco’s CEO Talks About Prices, Paychecks, and Prospects for Expansion,” Wall Street Journal, http://wsjclassroom.com/archive/07dec/view_costco.htm. Accessed Jun. 10, 2009.

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      Jeff Kober, “How Do You Feel About Customer Service?” WorldClass Benchmarking, Feb. 22, 2016. http://worldclassbenchmarking.com/how-do-you-feel-about-customer-service/.

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      See Getting to Great: Mapping Management Practices That Drive Great Store Performance, Coca-Cola Retailing Research Council of North America. http://www.ccrrc.org/wp-content/uploads/sites/24/2014/02/Getting_to_Great_Study_2006.pdf.

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      James Allen, Frederick Reichheld, and Barney Hamilton, “The Three ‘D’s’ of Customer Experience,” Harvard Management Update, Nov. 7, 2005.

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      Matthew Dixon, Nick Toman, Rick Delisi, The Effortless Experience: Conquering the New Battleground for Customer Loyalty, Penguin Group, 2013, 117.

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      Frederick F. Reichheld, “Loyalty-Based Management,” Harvard Business Review, Mar-Apr 1993. https://hbr.org/1993/03/loyalty-based-management.

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      Todd Kunsman, “Why Brand Ambassadors Could Be Your Best Marketing Strategy,” business.com, Dec 26, 2017. https://www.business.com/articles/why-brand-ambassadors-matter-in-marketing/.

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      Компания по управлению гостиничными сетями со штаб-квартирой в США. – Прим. пер.

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