3. All key market indicators mustn’t be analyzed in terms of time (year vs year) and in terms of territory/ Must all key market indicators be analyzed in terms of time (year vs year) and in terms of territory?
4. BCG Matrix isn’t recommended to visualize potential business strategy for a product/business/ Is BCG Matrix recommended to visualize potential business strategy for a product/business?
5. BCG-Matrix wasn’t developed by a group of Canadian market specialists/Was BCG-Matrix developed by a group of Canadian market specialists?
6. A Business Strategy is not a process of setting business objective and calculating promotional resources for the territory/ Is Business Strategy a process of setting business objective and calculating promotional resources for the territory?
7. Two main scales of the BCG-Matrix don’t represent relevant market and our product market share/Do two main scales of the BCG-Matrix represent relevant market and our product market share?
8. The lines marked red in the BCG-Matrix don’t show the average country indicators in relevant market dynamics and in our product market share/Do the lines marked red in the BCG-Matrix show the average country indicators in relevant market dynamics and in our product market share?
9. Each of the four segment of the BCG-Matrix doesn’t represent some business strategy/ Does each of the four segment of the BCG-Matrix represent some business strategy?
10. The most ambitious business strategy for a territory isn’t the strategy of driving the business/Is the most ambitious business strategy for a territory the strategy of driving the business?
11. The strategy of driving the business isn’t chosen when the relevant business grows and our market share is small/ Is the strategy of driving the business chosen when the relevant business grows and our market share is small?
12. For the strategy of driving the business it is not reasonable to invest a lot of resources/ Is it reasonable to invest a lot of resources for the strategy of driving the business?
13. The strategy of driving the business is not aimed at increasing our market share/ Is the strategy of driving the business aimed at increasing our market share?
14. The average balance between individual calls and group promotional activities for the strategy of driving the business should not (=shouldn’t) be about 6+3/Should the average balance between individual calls and group promotional activities for the strategy of driving the business be about 6+3?
15. The strategy of defending the business is not chosen when the company needs to keep our market share/ Is the strategy of defending the business chosen when the company needs to keep our market share?
16. The average balance between individual calls and group promotional activities for the strategy of defending the business isn’t about 3+3/ Is the average balance between individual calls and group promotional activities for the strategy of defending the business about 3+3?
17. The strategy of supporting business doesn’t mean that we make emphasis on group promotional activities/ Does the strategy of supporting business mean that we make emphasis on group promotional activities?
18. Our company isn’t ready to implement the strategy of driving the business/ Is our company ready to implement the strategy of driving the business?
19. You don’t need reliable information/Do you need reliable information?
20. A regional manager doesn’t set business objective for this territory for the period of three months/Does a regional manager set business objective for this territory for the period of three months?
21. Business objectives are not always set in terms of sales and money/ Are business objectives always set in terms of sales and money?
22. A regional manager doesn’t first set objectives in terms of sales/ Does a regional manager first set objectives in terms of sales?
Задание №6: Письменно задайте вопросы к подчеркнутым словам в предложении:
1. An effective territory management starts with deep business analysis.
• Who starts an effective territory management with deep business analysis?
• What management starts with deep business analysis?
• With what business analysis does an effective territory management start?
2. The regional manager has analyzed the key marketing indicators for a business strategy.
• Who has analyzed the key marketing indicators for a business strategy?
• What manager has analyzed the key marketing indicators for a business strategy?
• What has the manager done?
• What has the regional manager analyzed?
• What strategy has the regional manager analyzed?
3. All key market indicators must be analyzed in terms of time (year vs year) and in terms of territory.
• What must be analyzed in terms of time (year vs year) and in terms of territory?
• What indicators must be analyzed in terms of time (year vs year) and in terms of territory?
• How must all key market indicators be analyzed?
4. BCG Matrix is recommended to visualize potential business strategy for a product/business.
• What is recommended to visualize potential business strategy for a product/business?
• What Matrix is recommended to visualize potential business strategy for a product/business?
• Why is BCG Matrix is recommended?
5. BCG-Matrix was developed by a group of Canadian market specialists.
• What was developed by a group of Canadian market specialists?
• By what group of specialists was BCG-Matrix developed?
6. Two main scales of the BCG-Matrix represent relevant market and our product market share.
• What represents relevant market and our product market share?
• What scales represent relevant market and our product market share?
• What do two main scales of the BCG-Matrix represent?
• What market share do two scales of the BCG-Matrix represent?
7. The lines marked red in the BCG-Matrix show the average country indicators in relevant market dynamics and in our product market share.
• What shows the average country indicators in relevant market dynamics and in our product market share?
• What lines show the average country indicators in relevant market dynamics and in our product market share?
• What do the lines marked red in the BCG-Matrix show?
8. Each of the four segment of the BCG-Matrix represents some business strategy.
• What represents some business strategy?
• What segments of the BCG-Matrix represent some business strategy?
• What does each of the four segment of the BCG-Matrix represent?
9. The strategy of driving the business is chosen when the relevant business grows and our market share is small.
•