Менеджмент цифрового продукта. От идеи до идеала. Ярослав Шуваев

на экране, напоминающее чертеж.

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      Хард-тек (англ, hard tech – сложные технологии) – классификация организаций, создающих продукты, которые непросто скопировать за счет сложности используемых технологий, ноу-хау, открытий, секретов. Более наукоемкие варианты хард-тек-компаний, ориентированных на радикальную трансформацию индустрий, принято называть «глубокие технологии» (deep tech).

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      Пользовательский опыт (UX или UE) – это то, как пользователь взаимодействует с продуктом, системой или услугой.

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      Идеация – процесс генерации идей. Может быть коллективным и организованным по различным творческим методикам для достижения максимального эффекта.

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      Материальный поток – находящиеся в движении вещественные объекты, к которым относятся сырье, вспомогательные материалы, полуфабрикаты, готовая продукция и отходы.

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