Брендинг в розничной торговле. Алгоритм построения «с нуля». Виктор Тамберг. Читать онлайн. Newlib. NEWLIB.NET

Автор: Виктор Тамберг
Издательство:
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 0
isbn: 978-5-699-25929-8
Скачать книгу
предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

      Примечания

      1

      Термин «ситуативный маркетинг» существует достаточно давно, но он рассматривает только некоторые важные события, то есть является, по сути, маркетингом событийным, а не ситуационным.

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