Магия маркетинга. Я SMMщик. Андрей Дейкин

это массовая рассылка рекламных сообщений без согласия получателей.

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      Лид-магнит – ценность для пользователя, предлагаемая бесплатно.

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      Посадочная страница – это лендинг, на который льется трафик.

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      Трафик – количество пользователей, посетивших ресурс в интернете.

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      Конверсия – показатель целевого действия, который рассчитывается отношением числа пользователей, выполняющих целевое действие, к общему числу пользователей, посетивших посадочную страницу.

      17

      CTR – коэффициент кликабельности, который рассчитывается по формуле: количество кликов, деленное на количество показов и умноженное на 100%, измеряется в процентах.

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      Охват – количество пользователей, которые увидели контент.

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      Посев – размещение рекламного контента на сторонних аккаунтах и в сообществах.

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      Оффер – предложение.

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