21
«Letter to congress Explaining FTC is new Deception Policy», Advertising Compliance Service (Westport, CT: Meckler Publishing, November 21, 1983) and Ivan Preston, «A Review of the Literature on Advertising Regulation», in Current Issues and Research in Advertising (1983), James H. Leigh and Claude L. Martin, eds. (Ann Arbor: University of Michigan Press): 2–37.
22
Robert E.Wilkes and Jams D. Wilcox, «Recent FTC Actions: Implications for the Advertising Strategists», Journal of Marketing 38 (January 1974): 55–56.
23
Jack Neff, «Duracell Agrees to Modify Robo-War Duck Ad», Advertising Age (February 6, 2002).
24
Tom McGhee, «Broomfield firm’s penalty for ad: Drugs Destroyed», Denver Post (April 18, 2002): 2C.
25
John J. Burnett, «Gays: Feelings about Advertising and Media Esed», Journal of Advertising Research (January-February 2000): 75–86.
26
Stephen P. Durchslag, «Agency Liability Extends to False Advertising Claims», Promo (October 1992): 17.
27
Deborah Vence, «FDA seeks ti clarify rules for pharma ads», Marketing New (March 3, 2003): 6.
28
Michael McCarthy, «Local ads stir up Utah controversy», USA Today (January 2, 2002): 78.
29
Eli Pariser, MoveOn.org e-mail (January 22, 2004).
30
Editorial, «Super Censured», The Boulder Daily Camera (January (January 30, 2004): 4B.
31
Robert Weller, «Breckenridge pulls ad campaign,» Boulder Sunday Camera (September 8, 2002): 3B.
32
Roy F. Fox, «Hucksters Hook Captive Youngsters», Mizzou (Summer 2002): 22–27.
33
Lee Anne Peck, «Foolproof or Foolhardy? Ethical Theory in Beginning Reporting Texts», Journalism & Mass Communication Educator 58 (Winter 2004): 343–63.
34
Robert Weller, «Breckenridge pulls ad campaign», Boulder Sunday Camera (September 8, 2002): 3B.
35
D. J. Ganahl, T. J. Princen, and S. B. Netzley, «A Content Analisys of Prime Time Commercials: A contextual Framework of Gender Representation», Broadcasrt Education Association, Las Vegas, NV(2001); M. R. Barner, «Sex-role stereotyping in FCC-mandated children’s educational television», Journal of Broadcasting & Electronic Media, 43 (1999) 551–64; S.Coltrane and M. Adams, «Work-family imagery and gender stereotypes: Television and the Reproduction of difference», Journal of Vocational Behaviour 50 (1997): 323–47.
36
Richard Linnert, «Take it like a man», Advertising Age (December 8, 2003): 40.
37
D. J. Ganahl, T. J. Princen, and S. B. Netzley, «A Content Analisys of Prime Time Commercials: A contextual Framework of Gender Representation», Broadcasrt Education Association, Las Vegas, NV(2001).
38
«Stereotypes of Women Persist in Ads», Wall Street Journal (October 17, 2003): B4.
39
D. J. Ganahl, S. B. Netzley, William Hoon, and Kwangok Kim, «The Culture Clash in Television Commercials: Mainstreaming Black Stereotypes into Primetime Prototypes», unpublished manuscript, (2003).
40
Michelle Wirth Felman, «Preventing Viagra’s Fall», Marketing News (August 31, 1998): 1, 8.
41
Joan Voigt, «Realistic or Offensive?» Adweek (September 2, 2003): 16–17.
42
Interview with Jean Kilbourne by Renee Montagne, NPR Morning Edition transcript (June 22, 2004).
43
Robert Gustafson, Mark Popovich, and Steven Thomsen, «The ‘thin ideal’». Marketing News (March 15, 1999): 22.
44
Herbert Rotfeld, «Desires Versus the Reality of Self-Regulation», Journal of Consumer Affairs 37 (Winter 2003): 4244–27; Nanci Hellmich, «Weight-loss deception found ads for many of those pills, patches, creams and wraps are grossly exaggerated», USA Today (2002).
45
Joe Morgan, «Barclays forced to withdraw0 % campaign by OFT», The London Times (November 19, 2003): 4M.
46
Herbert J. Rotfeld and Kim B. Rotzoll, «Is Advertising Puffery Believed?» Journal of Advertising 9:3 (1980): 16–20, 45.
47
Barry Newman, «Ad Ad Professor Huffs Against Puffs, but It Is a Quixotic Enterprise», Wall Street Journal (January 24, 2003): A1; Ivan Preston, «A Problem Ignored: Dilution and Negation of consumer Information by Antifactual Content», Journal of Consumer Affairs 36 (Winter 2002): 263–83; Ivan Preston, «Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions», Journal of Consumer Affairs 37 (Summer 2003): 1–21.
48
Stephanie Thompson, «Food fight: Kraft beats back critics», Advertising Age (January 20, 2003): 1, 37.
49
Betsy Spethmann, «Tobacco’s Two Tiers», Promo Magazine (January 2004): 24–28.
50
Deborah Vence, «Match Game», Marketing News (November 11, 2002): 1, 11–2.
51
Wendy Melillo, «FTC Reviews Ad Plans from Alcohol Clients», Adweek (May 26, 2003): 8.
52
Christopher Lawton, «Lawsuits Allege Alcohol Market Target Youth», Wall Street Journal (February 5, 2004): B1; Ira Teinowitz, «Marketers blast charges in alcohol suit», Advertising Age (December 1, 2003): 10.
53
Chuck