Антикризисный PR. В коммуникационной политике предприятия. Элина Бердникова

М. Практический маркетинг- Учебное пособие. – СПб.: Питер. 2012. – 176 с.

      8

      Осипова В. Ю. // Сборник научных трудов «Актуальные проблемы теории коммуникации». – СПб.: СПБГУП. 2009. – С. 20.

      9

      Чумиков Н. А., Бочаров М. П. Связи с общественностью. Теория и практика. – М.: Дело, 2008. – С. 15.

      10

      Мансуров Р. Е. HR – брендинг. Как повысить эффективность персонала. – СПб.: БХВ – Петербург, 2011. 366 с.

      11

      Исследование McKinsey& Company: главная проблема российской экономики – низкая производительность труда.// Новости гуманитарных технологий. 2009. №3. С.28—29

      12

      Сайт карьерного консультанта. [Электронный ресурс]. – Режим доступа: http://ccgb.ru (16.03.2019)

      13

      Ambler T, Barrow S. The employer brand//Journal of Brand Management, 1996. Р.17

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