The social sciences passage redux
The previous three passages are good segues to the way the GRE thinks and phrases its questions. However, not all the passages are as accessible (easy) as these. Practice your chops on this challenging social sciences passage.
This passage is an excerpt from The Wiley-Blackwell Companion to Sociology, edited by George Ritzer (Wiley-Blackwell).
Ritzer (2009) has recently argued that the focus on either production or consumption has always been misplaced and that all acts always involve both. That is, all acts of production and consumption are fundamentally acts of prosumption. The assembly-line worker is always consuming all sorts of things (parts, energy, tools) in the process of production, and conversely the consumer in, for example, a fast food restaurant is always producing (garnishes for a sandwich, soft drinks from the self-serve dispenser, the disposal of debris derived from the meal). This suggests a dramatic reorientation of theorizing about the economy away from production or consumption and in the direction of prosumption.
Prosumption is not only a historical reality, but it is becoming increasingly ubiquitous with the emergence on the internet of Web 2.0. Web 1.0 (e.g., AOL) typically involved sites that were created and managed by producers and used more or less passively by separable consumers. The latter not only did not produce the websites, but usually could not alter their content in any meaningful way. In contrast, Web 2.0 is defined by sites (e.g., Facebook, blogs) the contents of which are produced, wholly (blogs) or in part (Facebook), by the user. While everything about some 2.0 sites (a blog, for example) is likely produced by those who also consume them, on others (the Facebook page) the basic structure of the site is created by the producer, while all of the content comes from the consumer(s). Even though something of the distinction between producer and consumer remains in the latter case, it is clear that Web 2.0 is the paradigmatic domain of the prosumer. As the internet continues to evolve, we can expect to see more and more user-generated content and therefore an even greater role for the prosumer.
Of course, this shift to prosumption does not mean that sociological theorists should ignore production (the production end of the prosumption continuum) or consumption (the consumption end of that continuum). On the production side, there is certainly no end of issues to concern the theorist. Among others, there is David Harvey’s (2005) interest in, and critique of, neoliberalism, as well as Hardt and Negri’s (2000) interest in the transformation of the capitalist and proletariat into Empire and Multitude in the global age.
In the first paragraph, Ritzer declares that “all acts always involve both” and that “all acts of production and consumption are fundamentally part of presumption.” Therefore, to Ritzer, they’re part of the same spectrum. The correct choice is (D).
20. Unlike Web 1.0, Web 2.0 is specifically
The second paragraph states that “Web 2.0 is defined by sites (e.g., Facebook, blogs) the contents of which are produced, wholly (blogs) or in part (Facebook), by the user,” making the correct answer Choice (B).
21. According to the passage, the emergence of Web 2.0 is an example of
The second paragraph of Passage 1 states that “prosumption […] is becoming increasingly ubiquitous with the emergence […] of Web 2.0.” The correct answer is Choice (C).
22. What is the primary purpose of the passage?
The passage opens with the description of prosumption, then exemplifies it with Web 2.0, and then closes with the effects of prosumption. Though the passage mentions the topics of the other answer choices, none of these is the primary purpose of the passage, and the correct answer is Choice (B).
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