In nothing — as the expert on whose advice families moved to new neighborhoods to live there for a generation — was Babbitt more splendidly innocent than in the science of sanitation. He did not know a malaria-bearing mosquito from a bat; he knew nothing about tests of drinking water; and in the matters of plumbing and sewage he was as unlearned as he was voluble. He often referred to the excellence of the bathrooms in the houses he sold. He was fond of explaining why it was that no European ever bathed. Some one had told him, when he was twenty-two, that all cesspools were unhealthy, and he still denounced them. If a client impertinently wanted him to sell a house which had a cesspool, Babbitt always spoke about it — before accepting the house and selling it.
When he laid out the Glen Oriole acreage development, when he ironed woodland and dipping meadow into a glenless, orioleless, sunburnt flat prickly with small boards displaying the names of imaginary streets, he righteously put in a complete sewage-system. It made him feel superior; it enabled him to sneer privily at the Martin Lumsen development, Avonlea, which had a cesspool; and it provided a chorus for the full-page advertisements in which he announced the beauty, convenience, cheapness, and supererogatory healthfulness of Glen Oriole. The only flaw was that the Glen Oriole sewers had insufficient outlet, so that waste remained in them, not very agreeably, while the Avonlea cesspool was a Waring septic tank.
The whole of the Glen Oriole project was a suggestion that Babbitt, though he really did hate men recognized as swindlers, was not too unreasonably honest. Operators and buyers prefer that brokers should not be in competition with them as operators and buyers themselves, but attend to their clients' interests only. It was supposed that the Babbitt-Thompson Company were merely agents for Glen Oriole, serving the real owner, Jake Offutt, but the fact was that Babbitt and Thompson owned sixty-two per cent. of the Glen, the president and purchasing agent of the Zenith Street Traction Company owned twenty-eight per cent., and Jake Offutt (a gang-politician, a small manufacturer, a tobacco-chewing old farceur who enjoyed dirty politics, business diplomacy, and cheating at poker) had only ten per cent., which Babbitt and the Traction officials had given to him for “fixing” health inspectors and fire inspectors and a member of the State Transportation Commission.
But Babbitt was virtuous. He advocated, though he did not practise, the prohibition of alcohol; he praised, though he did not obey, the laws against motor-speeding; he paid his debts; he contributed to the church, the Red Cross, and the Y. M. C. A.; he followed the custom of his clan and cheated only as it was sanctified by precedent; and he never descended to trickery — though, as he explained to Paul Riesling:
“Course I don't mean to say that every ad I write is literally true or that I always believe everything I say when I give some buyer a good strong selling-spiel. You see — you see it's like this: In the first place, maybe the owner of the property exaggerated when he put it into my hands, and it certainly isn't my place to go proving my principal a liar! And then most folks are so darn crooked themselves that they expect a fellow to do a little lying, so if I was fool enough to never whoop the ante I'd get the credit for lying anyway! In self-defense I got to toot my own horn, like a lawyer defending a client — his bounden duty, ain't it, to bring out the poor dub's good points? Why, the Judge himself would bawl out a lawyer that didn't, even if they both knew the guy was guilty! But even so, I don't pad out the truth like Cecil Rountree or Thayer or the rest of these realtors. Fact, I think a fellow that's willing to deliberately up and profit by lying ought to be shot!”
Babbitt's value to his clients was rarely better shown than this morning, in the conference at eleven-thirty between himself, Conrad Lyte, and Archibald Purdy.
V
Conrad Lyte was a real-estate speculator. He was a nervous speculator. Before he gambled he consulted bankers, lawyers, architects, contracting builders, and all of their clerks and stenographers who were willing to be cornered and give him advice. He was a bold entrepreneur, and he desired nothing more than complete safety in his investments, freedom from attention to details, and the thirty or forty per cent. profit which, according to all authorities, a pioneer deserves for his risks and foresight. He was a stubby man with a cap-like mass of short gray curls and clothes which, no matter how well cut, seemed shaggy. Below his eyes were semicircular hollows, as though silver dollars had been pressed against them and had left an imprint.
Particularly and always Lyte consulted Babbitt, and trusted in his slow cautiousness.
Six months ago Babbitt had learned that one Archibald Purdy, a grocer in the indecisive residential district known as Linton, was talking of opening a butcher shop beside his grocery. Looking up the ownership of adjoining parcels of land, Babbitt found that Purdy owned his present shop but did not own the one available lot adjoining. He advised Conrad Lyte to purchase this lot, for eleven thousand dollars, though an appraisal on a basis of rents did not indicate its value as above nine thousand. The rents, declared Babbitt, were too low; and by waiting they could make Purdy come to their price. (This was Vision.) He had to bully Lyte into buying. His first act as agent for Lyte was to increase the rent of the battered store-building on the lot. The tenant said a number of rude things, but he paid.
Now, Purdy seemed ready to buy, and his delay was going to cost him ten thousand extra dollars — the reward paid by the community to Mr. Conrad Lyte for the virtue of employing a broker who had Vision and who understood Talking Points, Strategic Values, Key Situations, Underappraisals, and the Psychology of Salesmanship.
Lyte came to the conference exultantly. He was fond of Babbitt, this morning, and called him “old hoss.” Purdy, the grocer, a long-nosed man and solemn, seemed to care less for Babbitt and for Vision, but Babbitt met him at the street door of the office and guided him toward the private room with affectionate little cries of “This way, Brother Purdy!” He took from the correspondence-file the entire box of cigars and forced them on his guests. He pushed their chairs two inches forward and three inches back, which gave an hospitable note, then leaned back in his desk-chair and looked plump and jolly. But he spoke to the weakling grocer with firmness.
“Well, Brother Purdy, we been having some pretty tempting offers from butchers and a slew of other folks for that lot next to your store, but I persuaded Brother Lyte that we ought to give you a shot at the property first. I said to Lyte, 'It'd be a rotten shame,' I said, 'if somebody went and opened a combination grocery and meat market right next door and ruined Purdy's nice little business.' Especially — ” Babbitt leaned forward, and his voice was harsh, “ — it would be hard luck if one of these cash-and-carry chain-stores got in there and started cutting prices below cost till they got rid of competition and forced you to the wall!”
Purdy snatched his thin hands from his pockets, pulled up his trousers, thrust his hands back into his pockets, tilted in the heavy oak chair, and tried to look amused, as he struggled:
“Yes, they're bad competition. But I guess you don't realize the Pulling Power that Personality has in a neighborhood business.”
The great Babbitt smiled. “That's so. Just as you feel, old man. We thought we'd give you first chance. All right then — ”
“Now look here!” Purdy wailed. “I know f'r a fact that a piece of property 'bout same size, right near, sold for less 'n eighty-five hundred, 'twa'n't two years ago, and here you fellows are asking me twenty-four thousand dollars! Why, I'd have to mortgage — I wouldn't mind so much paying twelve thousand but — Why good God, Mr. Babbitt, you're asking more 'n twice its value! And threatening to ruin me if I don't take it!”
“Purdy, I don't like your way of talking! I don't like it one little bit! Supposing Lyte and I were stinking enough to want to ruin any fellow human, don't you suppose we know it's to our own selfish interest to have everybody in Zenith prosperous? But all this is beside the point. Tell you what we'll do: We'll come down to twenty-three thousand-five thousand down and the rest on mortgage — and if you want to wreck the old shack and rebuild, I guess I can get Lyte here to loosen up for a building-mortgage on good liberal terms. Heavens, man, we'd be glad to oblige you! We don't like these foreign grocery trusts any better 'n you do! But