All About Coffee. William H. Ukers. Читать онлайн. Newlib. NEWLIB.NET

Автор: William H. Ukers
Издательство: Bookwire
Серия:
Жанр произведения: Языкознание
Год издания: 0
isbn: 4057664160874
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copy, 1873 437 Handbill copy of the seventies 437 Box-end sticker, 1833 438 Chase & Sanborn advertisement, 1888 438 A Goldberg cartoon, 1910 439 Copy used by Chase & Sanborn, 1900 439 An effective cut-out 442 How coffee is advertised to the trade 443 Joint Coffee Trade Publicity Committee 447 Magazine and newspaper copy, 1919 449
Copy that stressed helpfulness of coffee, 1919–20 450
Joint Committee's house organ 451
Introductory medical-journal copy 451
Telling the doctors the truth, 1920 452
Joint Committee's attractive booklets 453
More medical journal copy, 1920 454
Magazine and newspaper copy, 1921 455
Educating the doctor, 1922 456
Magazine and newspaper copy, 1922 457
Specimen of early Yuban copy 459
Historical association in advertising 459
Package coffee advertising in 1922 460
The social distinction argument 461
Drawing upon history for atmosphere 461
An impressive electric sign, Chicago 462
How coffee is advertised outdoors 463
Attractive car cards, spring of 1922 464
Effective iced-coffee copy 465
European advertising novelty, New York 465
Coenties Slip, in days of sailing vessels 466
First U.S. coffee-grinder patent 469
Carter's Pull-out roaster patent 469
First registered trade mark for coffee 470
Original Arbuckle coffee packages 471
Merchants coffee house tablet 473
Departed dominant figures in New York green coffee trade 476
"Their association with New York green coffee trade dates back nearly fifty years" 477
Green coffee trade-builders who have passed on 478
"Their race is run, their course is done" 479
112 Front Street, New York, 1879 480
At 87 Wall Street, New York, years ago 480
Wall and Front Streets, New York, 1922 481
Front Street, New York, 1922 483
In the New Orleans coffee district 486
Green coffee district, New Orleans 487
California Street, San Francisco 488
San Francisco's coffee district 489
Pioneer coffee roasters, New York City 493
Oldtime New York coffee roasters 495
Pioneer coffee roasters of the North and East, U.S. 500
Pioneer coffee roasters of the South and West, U.S. 504
Ground coffee price list of 1862

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