‘Old banger!’ he yelled up at the blank-eyed building. ‘Now this is an old banger. You lawyers can’t tell tit from tat!’
His anger took him down to the Glit, the famous Luton pub dedicated to the living legend of Gary Glitter, superstar, where he poured Guinness down his gullet and his woes into the ear of Merv Golightly. Merv, old workmate, fellow redundant, and reconstructed taxi driver, said, ‘Yeah, yeah,’ in tones of sepulchral sympathy at all the right moments, but his body language, which was as articulate as his six and a half foot length, seemed to have a different script.
‘So what you been up to that’s so interesting, Merv?’ said Joe, slightly hurt to find he was boring his friend. ‘How’s the publicity campaign? I ain’t been swamped by enquiries yet.’
It was a pretty mild retaliatory gibe, but it seemed to hit the button. Merv’s face screwed up in a rictus of anticipated pain and he said, ‘Well, yeah, something to tell you there, Joe.’
‘Hey, Joe, how’re you doing? You look tired, doesn’t he look tired, guys?’
‘Well, he would be, wouldn’t he? All that hard work he’s been doing, but he loves his work, don’t you, Joe?’
‘Yeah, night and day he stays on the job. Night and day!’
The enigmatic greetings from a group of regulars who’d just come in set the whole bar laughing. Joe grinned too and waved his glass, though he couldn’t for the life of him see what was so funny.
‘About the hand-outs,’ said Merv.
Merv regarded himself as a kind of sleeping partner in Joe’s PI business, and as he was Joe’s oldest friend, and as he had sometimes been positively helpful and as he didn’t want pay, Joe was happy to go along with this.
Just before Christmas Joe had been bewailing the slowness of business and Merv, a man of sudden enthusiasms, had said, ‘Yeah, it’s all this goodwill but that won’t last. Holiday over and it’s back to basics. You want to be ready, Joe. You want to be sure your name comes up first when folks find they need a gumshoe. You want to advertise!’
‘Great,’ said Joe. ‘I’ll take a ten-minute spot in the middle of The Bill.’
‘Start small, build big,’ said Merv. ‘Printed hand-outs are the thing.’
‘Couldn’t afford more than three, handwritten,’ said Joe.
‘No sweat. I got this friend, Molly, whose daughter works with some printing firm …’
‘You going out with a woman old enough to have a working daughter?’ interrupted Joe mockingly. ‘You’ll be into grannies next.’
‘She was a child bride,’ retorted Merv. ‘Anyway, I’ve been checking out the cost of putting out fliers advertising the cab, and Molly says Dorrie – that’s the daughter – can get these hand-outs done real pro standard, cost next to nothing, materials only. And I got to thinking, sheet of paper’s got two sides, why not let my friend Joe in on this unique marketing opportunity? Ten quid your share, call it fifteen for cash. What do you say?’
‘I say, what about distribution?’ said Joe, interested despite himself.
‘I go all over in my cab. Few here, few there, push ’em through letter boxes, pin ’em on walls, word’ll spread like smallpox. Let’s work out the wording. Direct message, that’s the name of the game.’
The direct message he’d come up with was:
IN TROUBLE? NEED HELP?
JOE SIXSMITH’S THE MAN
ON THE JOB NIGHT AND DAY
NOTHING TOO SMALL OR TOO BIG
FOR THE JOE SIXSMITH TOUCH.
GOT TROUBLE?
GET SIXSMITH!
Ring, write or call:
SIXSMITH INVESTIGATIONS INC
Top Floor, Peck House, Robespierre Place
(Tel: 28296371)
Couldn’t do any harm, thought Joe. Also, he was touched to see Merv so enthusiastic, motivated by nothing more than friendship. So he’d agreed.
Why was he suddenly wishing he hadn’t?
‘What’s wrong, Merv?’ he asked.
‘Nothing. Well, not much. In fact you’d hardly notice it.’
He dug in his pocket and produced a pale-pink hand-out. He’d been lying. Joe noticed it at once. In fact, it leapt from the page and hit you in the eye.
Every time the name SIXSMITH occurred it was spelled SEXWITH.
‘It was Dorrie’s fault, that’s Molly’s daughter,’ said Merv defensively. ‘She must have misread it from my script and it seems she’s a bit dyspeptic …’
‘You gave her the thing handwritten?’ said Joe incredulously. ‘Shoot, Merv, you know your scrawl makes prescriptions look like road signs. And don’t you mean dyslexic?’
‘That too. And she should’ve checked,’ protested Merv.
‘Yeah, yeah, I bet you made sure she got your name right,’ said Joe, turning the sheet over to look at the advert for Merv’s FAB CAB with his home and mobile numbers. ‘So tell me the bad news. How many copies of this foul-up did you distribute?’
‘Hardly any. And soon as I spotted it I started collecting them back in. Honestly, Joe, if half a dozen people saw it, that’s the limit.’
‘Hey, Merv, watch him or he’ll be giving you that special touch,’ said Dick Hull, the Glit’s owner, as he arrived behind the bar.
‘Yeah, half a dozen, and they all just happen to be in here,’ said Joe.
‘Pay them no heed. Joe, I really have been pulling these things back in and sticking them on the fire. Won’t be any left very soon, I promise you.’
He sounded so genuinely contrite, Joe found his anger ebbing. Confession’s all right for Catholics, said Aunt Mirabelle. It’s putting things right that saves your soul.
His mollification was completed when Merv offered to refund him the fifteen quid he’d contributed to expenses.
‘That’s OK, it was a good idea,’ he said. ‘But in future I’ll stick to word of mouth. And let’s not leave any of these things lying around, OK?’
He picked up the hand-out lying on the bar, thrust it into his pocket, finished his drink and left the bar. This had not turned out to be one of his better days. Best thing to do was pick up Whitey from Mirabelle’s then head for home and see if he could find an old feel-good movie on the box to restore his faith in a benevolent deity. Failing that, he could carry on improving himself professionally by reading Beryl Boddington’s Christmas present. Not So Private Eye, the life story of Endo Venera, the famous Mafia soldier turned gumshoe, as told to some Pulitzer-winning journalist. Beryl’s purpose had, he guessed, been satirical, but Joe was finding the book fascinating and full of pointers.
He took a deep breath of the cold night air. Promised to be a hard frost. Which reminded him he hadn’t closed his office window when he rushed out in his foolish eagerness to get legal advice. Like a man with piles sitting on a red-hot stove for relief. Best head back there to shut it. Way things were working out today, someone would be up the drainpipe and in through the window to help himself to the electric kettle and the answer machine. Probably had been already.
But no, they were both still there, with the machine registering that one call … Four Golden Rings … fat chance!