Green Bay, Wisconsin
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TABLE OF CONTENTS
Introduction: Why Messaging Matters
An Opportunity for Positive Entanglement
1 Building a Positive Culture for Messaging
Cultivate the Characteristics of Great Leaders
Show Leadership and Positive Engagement
Build a Foundation for Effective Communication
2 Cultivating a Positive Message With Teachers
Develop Key Responsibility Areas
Model the Behavior You Expect From Teachers
Provide Helpful Feedback
Identify and Encourage Positive Instructional Behaviors
Wrap Up
3 Using Strategies for Positive Messaging With Teachers
Employ Strategies for Positive Messaging
Apply Technology Strategies
Practice Strategies for Providing Meaningful Feedback
Apply Strategies for Facilitating Change
Wrap Up
4 Cultivating a Positive Message With Students
Ensure a Welcoming Environment
Celebrate Student Success
Communicate With Students
Wrap Up
5 Using Technology to Message With Students
Employ Technology Tools
Release Weekly Student Newsletters
Wrap Up
6 Cultivating a Positive Message With Parents and the Community
Make Public Relations a Priority
Build a Platform for Communicating
Partner With Parents
Wrap Up
7 Using Technology to Message With Parents, the Community, and Beyond
Build a Platform With Technology
Launch a School Email Campaign
Publicize Celebration
Wrap Up
Get Open
Talk to Your Teammates
Offer Assistance
Anticipate
Identify Strengths and Opportunities
Stay in Control
ABOUT THE AUTHOR
William D. Parker is executive director of the Oklahoma Association of Secondary School Principals and Oklahoma Middle Level Educators Association. He is former principal of Skiatook High School, just north of Tulsa, Oklahoma. As a high school teacher, he taught language arts, creative writing, and advanced placement English. He has also taught writing in summer student academies through Oklahoma State University’s College of Osteopathic Medicine, and he has taught adult education courses through the Tulsa Technology Center.
An Oklahoma educator since 1993, he was named Broken Arrow Public School’s South Intermediate High School Teacher of the Year in 1998. He became an assistant principal in 2004. A member of the National Association of Secondary School Principals, Will was named the 2011 Oklahoma Assistant Principal of the Year. As principal of a Title I school, his school’s innovative approaches to collaboration, remediation, and mentoring have resulted in marked improvements in student performance. He is regularly asked to speak to principal associations, school leadership conferences, and graduate classes on effective leadership practices, organizational behavior, and digital tools for enhancing school communication.
Will hosts a weekly podcast called Principal Matters and writes a weekly blog that he shares on www.williamdparker.com, his website. He is also a contributing author on Connected Principals (http://connectedprincipals.com) and a guest blogger for the National Association of Secondary School Principals. He hosts monthly webinars free (www.ccosa.org/index.php?brunch-learn-leadership-webinars) for the members of the Cooperative Council for Oklahoma School Administration, his state’s principal association, so they can connect and share innovative ideas for growing in school leadership.
Will earned his bachelor’s degree in English education from Oral Roberts University in Tulsa, Oklahoma, and his master’s degree in education leadership from Northeastern State University in Tahlequah, Oklahoma.
To book William D. Parker for professional development, contact