Messaging Matters. William D. Parker

some valuable lessons about the importance of sending messages that encourage cooperation and collaboration. As you guide the messages that come from your school, remember that you cannot successfully accomplish big tasks alone. Don’t forget that schools are built by people serving people, and this happens when you commit yourself to emphasizing the three Cs—cooperative culture, collaboration, and effective communication.

      Now It’s Your Turn

      • What are your strengths and weaknesses in promoting the three Cs—cooperative culture, collaboration, and effective communication—among your teachers and staff?