“Why do you call advertising an ancient method? It’s appeared on TV just recently,” asked Ruslan bewildered.
“So it seems to you. In fact this phenomenon exists as long as reasonable humans do,” explained Ariman with a smile. “The modern word ‘advertising’ originates from the ancient Latin reclamare, which means ‘to proclaim’, ‘to demand’, ‘to call out’. Earlier it was extensively employed in writing and especially verbally for promulgating of the desired information through special-purpose people – market touts, criers, broadcasters, and so on. This is the most ancient method of influencing a human. And it is based on the unshakable psychological peculiarity of a man to believe exactly in what he would want to believe in, taking the wish for the reality. Clever advertising only wakes a ‘dormant’ need in a man. It contaminates him and forces him to imitate.”
“A ‘dormant need’?” repeated Yura. “What does it mean?”
Ariman explained instantly: “For example, you feel lack of self-confidence, underrate your self-judgment, but at the same time you are trying to suppress these feelings. But they do not disappear, you know. They just ‘drowse’ in your sub-consciousness, waiting for a positive resolution of this personal emotional problem or of a set of psychological problems. This is where advertisement appears before you. It convinces you that the advertised, whatever, would give you what you dreamed of. By the by, it is all viewed in an optimistic light, which, of course, would pick you up, for on a subconscious level there will occur a stimulating effect of your ‘dormant’ unrealized need. As a result, like a Pavlov’s dog at the first bell-ring, you would spatter, willing to get the camouflaged ‘marrowbone’ palmed to you.
“Advertisement utilizes a vast range of special technologies of emotional impact on a prospect. It appeals to your natural desires. For example, desire to be in good health, to have success, wealth, happiness, to look beautiful; to your vanity, self-importance, delusions of grandeur; to your ambition of enhancing your social status, and so forth. In other words, people as a flock are going on a leash of artificially generated desires, without even knowing that this is the very whip the elite skillfully handles.
“Wake up and look around! In fact everything you believe to be unshakable is in truth invented by people just like you. They are simply more self-assured and pushier. Who writes laws by which the society lives? People do. Who calls the tune of fashion? People. Who defines the ideals? Again those, who can artfully protrude their opinions to the masses. Clever people produce idols, cult-figures, and heroes for the whole nations. And it has been this way since the primitive society till the present day and in everything at that: from preferences in food and commodities to art. Take pictures of Picasso, for example. I’ll draw better with my foot alone! And his works are presented to the masses in eulogistic odes as drawings of the master of acutely expressive creations in neoclassical style, the founder of cubism, whose pictures have a, say, huge social importance. Or take ‘Black Square’ by Malevich. The guy was not in the mood, so he daubed the canvas with black paint. And people marvel at this smeared canvas, seeking deep philosophy in it. And they will find it, and they will believe in what is proclaimed to them! For it is passed through the mechanisms of psychological manipulation of the masses.
“Or take John Rockefeller Senior. This man became a legend. His name is known all over the world. By the way, even during his lifetime his image was turned into some good-natured old fellow, who spent millions on charity and gave away hotels to children. However, creation of his ideal image was just a skilful wordplay, modeling ‘public opinion’ for the naive audience. John was such a pinch-gut, of something else. What kind of charity can one talk about? Keep in mind, guys, one simple truth: serious businessmen never throw money on charity for nothing. They will spend money on a project only in such a case when it is advantageous for them, if in this campaign they will see good advertisement to their business, their image, their status in the society. Or if they view another neat trick for laundering of dirty money. But for no special reason no one will stir a finger. Now then, John Rockefeller made a very wise move. Lest he should spend large capital on promotion of his image thought ‘costly’ (for him) charity, he did much better. In 1903 Rockefeller hired a young reporter Ivy Lee and made him a personal ‘advisor’ of the family, having generously paid for his services. And this little reporter simply turned public opinion upside down, creating in his publications out of John Scrooge a positive image of the greatest fairy godfather of time, caring about people. That’s why don’t believe everything you see and hear. This world is a mere mummery!”
World War III
Abstracts from the book by Anastasia Novykh ‘Sensei of Shambala’, Book IV
“What were you saying about the 3rd World War?” Volodya asked Sensei. “Do the Archons plan it for real?”
“Unfortunately,” nodded Sensei.
“With the present nuclear weaponry of the leading countries?!” uttered Nikolai Andreevich. “But this is stupid!”
“Of course it is stupid, in the understanding of reasonable people. In perverted understanding of the Archons, however, it is normal... I suppose now I’ll tell you something that soon will be known to millions of people. I’ll tell you about secret plans of the Archons, so that it won’t be ‘boring’ for them to work afterwards... Now then, the Archons plan global wars for generations. And according to their calculations, this generation is to witness the 3rd World War. Archons planned three dates for the beginning of the global war depending on geopolitical situation as well as the level of preparedness of the population, brought about by them. The first date is December 23rd, 2012, already PR-ed all around the world through indirect advertisement as a possible doomsday. The second date is 2017. And the third is the year 2025. These are the major dates they orientate themselves to and base their calculations on. Although, of course, there may be changes like in any plan... In principle their preparation for these events can be easily seen and tracked. The only strong opponent of the Archons that would seriously stand against their intentions will be...”
“The Soviet Union?” asked Victor impatiently.
“I’d put it a bit more precisely – Russia... Now then, the Archons’ preparation to a new global war can be quite easily tracked by events. I have already told you a lot about how the Archons are acting and I’m going to tell you more. Their methods practically do not change, and they were highlighted and repeated more than once. Everything will be done according to an old elementary scheme.
“First thing they will do is attempt to weaken as much as possible their serious opponent that is actually able to interfere with realization of their plans. In order to do so they will resort either to provocative destructive policy within this state thought their people or, if it proves ineffective, they will try to surround this state with countries under their control. Naturally, as necessary they will perform state takeovers and revolutions in these countries in order to place in power their puppet governments.
“Second, they will artificially create a ‘world crises’, since the largest share of the world capital is in their hands. Creating ‘suitable’ situations on the world exchanges is commonplace for them too. Recall at least the previous artificially triggered world crises and subsequent World War II... Besides that, in order to create appropriate public sentiment before the 3rd world war, the Archons will artificially create a ‘world food crises’, which will cause suffering among the poorest underclass. Without any visible cause there will be shortage of food that will lead to hunger in the Third World countries and to considerable increase in food prices in developed countries. As an excuse there will be ‘assumptions’ that it all might be connected with global warming and the problem of planet overpopulation. Such ‘claims’ will accordingly bring about a desire of hungry people to decrease the number of human population for their own benefit.”
Volodya pronounced frowning: “It’s a gloomy situation indeed... But, Sensei, you’ve mentioned that a global climate change is actually coming forth. Therefore, this may be just a prognosticated future.”
“Prognosticated future?!” Sensei uttered accusingly. “Why, with all the current technologies it is real to turn Sahara desert into a blooming garden and