The History of the Times: The Murdoch Years. Graham Stewart

from a Small Island, Bill Bryson recounted the misery he used to experience every night as a subeditor on The Times’s business news desk when he tried to get hold of the Wall Street report from the SOGAT member whose task it was to receive it in the wire room. When each night the employee failed to take it to his desk, Bryson had to go up to the wire-room door and ask for it. He would invariably be told to go away (although in blunter language) because the employee was eating pizza and could not be bothered to look for it. Sometimes the threat of violence would be implied. Instead, the employee would come down with it when he felt like it – even if this meant it would miss the copy deadline. Obedient to the union’s demarcation rules, he would not allow a non-SOGAT member like Bryson to cross the wire room’s threshold to look for the incoming report himself. As Bryson later noted, it was just one of the ways the union exerted control on the newspaper industry ‘by keeping technological secrets to itself, like how to tear paper off a machine’.¹¹⁶

      In the Gray’s Inn Road machine room the inter-union demarcation rules had far greater implications. There, NGA members had regarded it as a precondition of their superiority that NATSOPA members employed alongside them were not permitted to earn above 80 per cent of their own rate. In September 1981, NATSOPA members were awarded 87.5 per cent of the NGA’s £106 per night wage in return for improved productivity and a small reduction in their manning levels. Although the NGA was not offering similar concessions, it nonetheless demanded that its members’ wages should rise commensurately in order to restore their 20 per cent advantage. This would have added 28.3 per cent to the NGA payroll and management refused the request. So the NGA went on strike. No Sunday Times appeared on 27 September and The Times ceased production that evening.

      Those turning up for work on the Monday had to cross a twenty-six-man picket line. Eight hours of negotiation at ACAS failed to produce a breakthrough. In the meantime, all 1400 Sunday Times employees were suspended without pay, a decision to extend this to The Times being deferred until the following day. Working closely with John Collier, Murdoch threatened the paper with destruction unless the NGA backed down. It was, he said, ‘the most serious situation I have ever seen in Fleet Street’:

      We are being held up by a small group of men who never work more than half a shift a week for us. It is a straight attempt at hijacking us. If the company gives in on the dispute we will be rolled over by other unions. Unless the NGA back down, I will close The Times. We have lost money, millions of pounds. We are still being held up and there is no point in going on. We are simply not putting any more money into the company.¹¹⁷

      The hopes of putting aside the ghosts of the Thomson years appeared dashed. It was Hussey’s shutdown strategy of 1978–9 all over again. But Murdoch had one advantage. In 1978–9, the unions knew Times Newspapers would sooner or later back down rather than see their titles permanently closed down. With Murdoch, it was not possible to be so sure. Unlike Thomson, he could liquidate the company at minimal cost and with the advantage of having separated ownership of the property assets from the newspapers.

      This was brinkmanship of the highest order. Earlier in the month the embattled management of the FT had threatened to shut their loss-making paper unless a similar differentials dispute was resolved. Now Murdoch was following suit and he personally took charge in the negotiations, accepting Len Murray’s invitation to come to the TUC’s headquarters, Congress House. It was there, after hours of torturous exploration, that the NGA finally accepted Murray’s proposals at 2 a.m. on Wednesday morning. There would be a written (but not legally binding) guarantee of future uninterrupted production and acceptance of an agreed disputes procedure. Murdoch thanked Murray who ‘persuaded me not to pull the plug for the last few hours while he worked around the clock to get this together’.¹¹⁸ After three days off the streets because of a dispute among those printing its Sunday sibling, The Times was back in business with the essential battlegrounds of management versus union rights and inter-union demarcation disputes unresolved. ‘In recent months, Rupert Murdoch has learnt that he has no special magic in dealing with London print unions,’ concluded the Australian Financial Review. ‘From the point of view of News Corp. shareholders, the danger is that Murdoch will delay closure of The Times beyond the point which commercial sanity dictates.’¹¹⁹

      VI

      At best, The Times survived the September crisis with a stay of execution. But there was little cause for celebration. Sales continued to be up on the same month the previous year and, while the royal wedding-fuelled circulation surge of July was always likely to be a one-off, new readers were continuing to outstrip the dead and disaffected. In normal circumstances the improvement would be considered to be excellent but Evans’s reputation had created an unrealistic level of expectation that detracted from the gains that were made. The editor himself was concerned by a disturbing fall in reader subscriptions.¹²⁰ But whatever angle was taken on the sales figures, the more important statistic was that, between July and November 1981, the paper was losing between £250,000 and £374,000 every week. None doubted that Richard Williams had done an excellent job with Preview, the new arts listing tabloid section, but it was expensive to run, failing to attract much advertising, and market research showed few signs that it was raising the paper’s circulation. When Ken Beattie, the commercial director, circulated a paper at the TNL board meeting calling for Preview to be scrapped, Evans did not mince words in a note he sent Beattie: ‘I really do think that you have an obligation to consult me as Editor first before the Chairman. You put me in an impossible position if the Chairman is persuaded against the project which is close to my heart and was, I thought, to his. I tell you frankly that I could not continue to edit The Times in circumstances like this.’¹²¹

      While Evans was determined to defend – seemingly with his professional life – an innovation like Preview, he was less staunch in support of the arts coverage he had inherited in the main section of the paper. He had a succession of disagreements with John Higgins, the arts editor. One battleground was the failure to take television reviewing seriously. Another concerned Higgins’s enthusiasm for giving so much space to opera staged outside Britain. Higgins had greatly improved the arts coverage in the Financial Times but Evans was less impressed by his efforts in Gray’s Inn Road, threatening, ‘I will have to see a marked improvement or consider different ways of covering the Arts.’¹²² He proceeded to take the Saturday Review section out of Higgins’s hands but mishandled the appointment of Bevis Hillier who, having been half-promised various competences, was left in a semi-employed limbo. Hillier was so dissatisfied with his treatment that when he was finally given the Saturday Review section to edit in January 1982 he resigned a month later with six months’ severance pay.

      Hillier was not alone in becoming exasperated by the editor’s swings between drive and indecision. The political commentator Alan Watkins claimed that Evans would offer him a job whenever they ran into one another, the details ‘about which I would hear nothing until we met a few months later, when he would suggest lunch, about which I would likewise hear nothing’.¹²³ But the journalist Evans most wanted in his paper was the star columnist he had allowed to take a sabbatical – Bernard Levin. ‘Not a day goes by,’ he told Levin in September 1981, ‘without the Editor of The Times, in advanced years, being accosted on the streets, in clubs and society dinners, and racecourses and parlours and, in his bedroom before his shaving mirror, about the absence of Mr Bernard Levin from the columns of the newspaper.’¹²⁴ Evans’s pleading became desperate. He suggested Levin could return as a television critic, a music critic or even a parliamentary sketchwriter (despite the fact that Frank Johnson was winning such acclaim in this role).¹²⁵ Evans even suggested that