16 16. Growing at a slower pace, world population is expected to reach 9.7 billion in 2050 and could peak at nearly 11 billion around 2100; United Nations; https://www.un.org/development/desa/en/news/population/world-population-prospects-2019.html#:~:text=The%20world's%20population%20is%20expected,United%20Nations%20report%20launched%20today
17 17. World population in 2100 could be 2 billion below UN forecasts, study suggests; Guardian; https://www.theguardian.com/world/2020/jul/15/world-population-in-2100-could-be-2-billion-below-un-forecasts-study-suggests
18 18. Why Population Aging Matters; National Institute on Aging; https://www.nia.nih.gov/sites/default/files/2017-06/WPAM.pdf
19 19. 10 Mega Trends that are (re)shaping our world; Ipsos; https://www.ipsos.com/sites/default/files/10-Mega-Trends-That-are-Reshaping-The-World.pdf
20 20. Why Population Aging Matters; National Institute on Aging; https://www.nia.nih.gov/sites/default/files/2017-06/WPAM.pdf
21 21. 2018 Revision of World Urbanization Prospects; United Nations; https://www.un.org/development/desa/publications/2018-revision-of-world-urbanization-prospects.html
22 22. Ibid.
23 23. World's Top Global Mega Trends to 2025 and Implications to Business, Society and Cultures; Frost & Sullivan; https://www.thegeniusworks.com/wp-content/uploads/2016/01/Megatrends-2025-Frost-and-Sullivan.pdf
24 24. Emerging megacities to outperform developed megacities by 2025; GlobalData; https://www.globaldata.com/emerging-megacities-to-outperform-developed-megacities-by-2025-says-globaldata/
25 25. 10 Mega Trends that are (re)shaping our world; Ipsos; https://www.ipsos.com/sites/default/files/10-Mega-Trends-That-are-Reshaping-The-World.pdf
26 26. Why Population Aging Matters; National Institute on Aging; https://www.nia.nih.gov/sites/default/files/2017-06/WPAM.pdf
27 27. Global Wealth Report; Credit Suisse; https://www.credit-suisse.com/about-us/en/reports-research/global-wealth-report.html
28 28. Rising inequality affecting more than two-thirds of the globe, but it's not inevitable; UN News; https://news.un.org/en/story/2020/01/1055681
29 29. 10 Mega Trends that are (re)shaping our world; Ipsos; https://www.ipsos.com/sites/default/files/10-Mega-Trends-That-are-Reshaping-The-World.pdf
30 30. Individualistic Practices and Values Increasing Around the World; Association for Psychological Science; https://www.psychologicalscience.org/news/releases/individualistic-practices-and-values-increasing-around-the-world.html
31 31. 10 Mega Trends that are (re)shaping our world; Ipsos; https://www.ipsos.com/sites/default/files/10-Mega-Trends-That-are-Reshaping-The-World.pdf
32 32. Facts and Figures: Economic Empowerment; UN Women; https://www.unwomen.org/en/what-we-do/economic-empowerment/facts-and-figures
33 33. Closing the Gender Gap Accelerators; World Economic Forum; https://www.weforum.org/projects/closing-the-gender-gap-accelerators
34 34. Beyond the Noise: The Megatrends of Tomorrow's World; Deloitte; https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/public-sector/deloitte-nl-ps-megatrends-2ndedition.pdf
35 35. Gen Z Rising; Accenture; https://www.accenture.com/_acnmedia/pdf-50/accenture-strategy-workforce-gen-z-rising-pov.pdf
36 36. 10 Mega Trends that are (re)shaping our world; Ipsos; https://www.ipsos.com/sites/default/files/10-Mega-Trends-That-are-Reshaping-The-World.pdf
37 37. Ibid.
38 38. Early Benchmarks Show Post-Millennials on Track to Be Most Diverse, Best Educated Generation Yet; Pew Research Center; https://www.pewresearch.org/social-trends/2018/11/15/early-benchmarks-show-post-millennials-on-track-to-be-most-diverse-best-educated-generation-yet/