Philip Kotler

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Philip Kotler

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Ten Deadly Marketing Sins. Signs and Solutions

Philip Kotler

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Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

Philip Kotler

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Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

Philip Kotler

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Marketing 4.0. Moving from Traditional to Digital

Philip Kotler

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Market Your Way to Growth. 8 Ways to Win

Philip Kotler

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Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Philip Kotler

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Marketing 3.0. From Products to Customers to the Human Spirit

Philip Kotler

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Kellogg on Marketing

Philip Kotler

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Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler

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