Table of Contents
1 Cover
8 Part I: How it begins 01 Start small 02 Personal branding 03 Time management Overthinking Finding time 04 Overcome your fear SUCCESS STORY: James Wedmore — Business By Design
9 Part II: Create that first idea 05 Get clear on your idea Brainstorming Validating your idea Creating your vision Values Personal business goals 06 Set up your new business Business name Company name vs personal name Registering your business name Your business structure Setting up your business banking and accounting software Registering your domain name Setting up Google Workspace for your emails Setting up Dropbox Protecting your IP Budget Note 07 Map out your signature course Your course creation road map Course delivery Creating community 08 Develop your course content Future options Memberships Coaching and consulting Content creation Resources to accompany your content Recording your course Avoiding the trap of perfectionism Course video lengths Equipment 09 Design your point of difference 10 Design your brand and what you stand for Designing your logo Curious experimenting Landing page Social media 11 Nail your first offer and program Back yourself Your magnetic offer framework SUCCESS STORY: Kayse Morris — The CEO Teacher
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Part III: Launch it out into the world
12 Build your digital learning website
What you need on your website
Getting help to build your webpage
Writing your bio
Optimising for student success
13 Content marketing
Social media
Calls to action
Search engine optimisation (SEO)
Third-party media
Podcasting
Live speaking
Awards
Publishing
14 Build your list
List building
Freebies
15 Sell your