The Data Lake Water Gets Murky
In addition to data lakes, you may come across references to data ponds, data puddles, data rivers, data oceans, and data hot tubs. (Just kidding about the last one.) What’s going on here?
Don’t panic! Of all the “data plus a body of water” terms you’ll run across, data lake is by far the most commonly used. All the characteristics of a data lake — solid architecture, support for multiple forms of data, a support ecosystem surrounding the data — apply to what you can call a data pond or any other term.
If William Shakespeare were still around and plied his trade as an enterprise data architect rather than as a writer, he would put it this way: “A data lake by any other name would still be worth the time and effort to build.”
BACK TO THE FUTURE WITH NAME CHANGES
In the early 1990s, data warehousing was the newest and most popular game in town for analytical data management. By the mid-’90s, the concept of a data warehouse was adapted to a data mart — essentially, a smaller-scale data warehouse. The original idea behind a data mart called for the data warehouse feeding a subset of its data into one or more data marts — sort of a “wholesaler-retailer” model.
The first generation of data warehouse projects, especially very large ones, was hallmarked by a high failure rate. By the late ’90s, data warehouses were viewed as large, complex, and expensive efforts that were also very risky. A data mart, on the other hand, was smaller, less complex, and less expensive, and, thus, considered to be less risky.
The need for integrated analytical data was stronger than ever by the end of the ’90s. But just try to get funding for a data warehousing project! Good luck!
Time for plan B.
Data warehouses went out of style for a while. Instead, data marts became the go-to solution for analytic data. No matter how big and complex an environment was, chances are, you’d refer to it as a data mart rather than a data warehouse. In fact, the idea of an independent data mart sprung up, and the original architecture for a data mart — receiving data from a data warehouse rather than directly from source systems — became known as a dependent data mart.
Fast-forward a couple of decades, and it’s back to the future. First, big data sort of evolved into data lakes. Now you have analysts, consultants, and vendors complicating the picture with their own terminology. This won’t be the last time you’ll see shifting names and terminology in the world of analytic data, so stay tuned!
Chapter 2
Planning Your Day (and the Next Decade) at the Data Lake
IN THIS CHAPTER
Suppose that you and about 15 other family members or friends all head to your favorite lake for a weeklong summer vacation.
You love going to the lake because you jump into your sailboat every day and spend hours out on the water. Others in your group, though, have their own favorite pastimes. Some prefer a boat with a little more “oomph” and spend their days in speedboats, zooming up and down the length of the lake. Others prefer leisurely canoeing. Some are into waterskiing, so they take turns latching onto one of those speedboats and zipping along the water. Others in your group are into fishing, and that’s how they spend most of their time at the lake. Still others aren’t all that interested in even going out on the water at all — they plop down on the beach to read, soak up some rays, and even grab a snooze every afternoon.
A data lake is very much like that weeklong trip to your favorite lake. Because a data lake is an enterprise-scale effort, spanning numerous organizations and departments, as well as many different business functions, you and your coworkers will likely seek a variety of varying benefits and outcomes from all that hard work.
The best data lakes are those that satisfy the needs of a broad range of constituencies — basically, something for everyone to make the results well worth the effort.
Carpe Diem: Seizing the Day with Big Data
Maybe your organization has been dabbling in the world of big data for a while, going back to when Hadoop was one of the hottest new technologies. You’ve built some pretty nifty predictive analytics models, and now you’re fairly adept at discovering important patterns buried in mountains of data.
So far, though, your AAA — adventures in advanced analytics — have been highly fragmented. In fact, your analytical data is all over the place. You don’t have consistent approaches to cleansing and refining raw data to get the data ready for analytics; different groups do their own thing. It’s like the Wild West out there!
The concept of a data lake helps you harness the power of big data technology to the benefit of your entire organization. By following emerging best practices, avoiding traps and pitfalls, and building a solidly architected data lake, you can seize the day and help take your organization to new heights when it comes to analytics and data-driven insights.
