But this slight impulse would scarcely have set Shakespeare's genius in motion had it found him engrossed in thoughts and images of an incongruous nature. It took effect upon his mind because it was at that moment preoccupied with the ideas of acquisition, property, money-making, wealth. He did not, like the Jew, who was in all countries legally incapable of acquiring real estate, dream of gold and jewels; but, like the genuine country-born Englishman he was, he longed for land and houses, meadows and gardens, money that yielded sound yearly interest, and, finally, a corresponding advancement in rank and position.
We have seen with what indifference he treated his plays, how little he thought of winning fame by their publication. All the editions of them which appeared in his lifetime were issued without his co-operation, and no doubt against his will, since the sale of the books did not bring him in a farthing, but, on the contrary, diminished his profits by diminishing the attendance at the theatre on which his livelihood depended. Furthermore, when we see in his Sonnets how discontented he was with his position as an actor, and how humiliated he felt at the contempt in which the stage was held, we cannot doubt that the calling into which he had drifted in his needy youth was in his eyes simply and solely a means of making money. It is true that actors like himself and Burbage were, in certain circles, welcomed and respected as men who rose above their calling; but they were admitted on sufferance, they had not full rights of citizenship, they were not "gentlemen." There is extant a copy of verses by John Davies of Hereford, beginning, "Players, I love yee, and your Qualitie" with a marginal note citing as examples "W. S., R. B." [William Shakespeare, Richard Burbage]; but they are clearly looked upon as exceptions:—
"And though the stage doth staine pure gentle bloud, Yet generous yee are in minde and moode".
The calling of an actor, however, was a lucrative one. Most of the leading players became well-to-do, and it seems clear that this was one of the reasons why they were evilly regarded. In The Return from Parnassus (1606), Kemp assures two Cambridge students who apply to him and Burbage for instruction in acting, that there is no better calling in the world, from a financial point of view, than that of the player. In a pamphlet of the same year, Ratsey's Ghost, the executed thief, with a satirical allusion to Shakespeare, advises a strolling player to buy property in the country when he is tired of play-acting, and by that means attain honour and dignity. In an epigram entitled Theatrum Licentia (in Laquei Ridiculosi, 1616), we read of the actor's calling:—
"For here's the spring (saith he) whence pleasures flow
And brings them damnable excessive gains."
The primary object of Shakespeare's aspirations was neither renown as a poet nor popularity as an actor, but worldly prosperity, and prosperity regarded specially as a means of social advancement. He had taken greatly to heart his father's decline in property and civic esteem; from youth upwards he had been passionately bent on restoring the sunken name and fame of his family. He had now, at the age of only thirty-two, amassed a small capital, which he began to invest in the most advantageous way for the end he had in view—that of elevating himself above his calling.
His father had been afraid to cross the street lest he should be arrested for debt. He himself, as a youth, had been whipped and consigned to the lock-up at the command of the lord of the manor. The little town which had witnessed this disgrace should also witness the rehabilitation. The townspeople, who had heard of his equivocal fame as an actor and playwright, should see him in the character of a respected householder and landowner. At Stratford and elsewhere, those who had classed him with the proletariat should recognise in him a gentleman. According to a tradition which Rowe reports on the authority of Sir William Davenant, Lord Southampton is said to have laid the foundation of Shakespeare's prosperity by a gift of £1.000. Though Bacon received more than this from Essex, the magnitude of the sum discredits the tradition—it is equivalent to something like £5000 in modern money. No doubt the young Earl gave the poet a present in acknowledgment of the dedication of his two poems; for the poets of that time did not live on royalties, but on their dedications. But as the ordinary acknowledgment of a dedication was only £5, a gift of even £50 would have been reckoned princely. What is practically certain is, that Shakespeare was early in a position to become a shareholder in the theatre; and he evidently had a special talent for putting the money he earned to profitable use. His firm determination to work his way up in the world, combined with the Englishman's inborn practicality, made him an excellent man of business; and he soon develops such a decided talent for finance as only two other great national writers, probably, have ever possessed—to wit, Holberg and Voltaire.
It is from the year 1596 onwards that we find evidences of his growing prosperity. In this year his father, no doubt prompted and supplied with means by Shakespeare himself, makes application to the Heralds' College for a coat-of-arms, the sketch of which is preserved, dated October 1596. The conferring of a coat-of-arms implied formal admittance into the ranks of "the gentry." It was necessary before either father or son could append the word "gentleman" (armiger) to his name, as we find Shakespeare doing in legal documents after this date, and in his will. But Shakespeare himself was not in a position to apply for a coat-of-arms. That was out of the question—a player was far too mean a person to come within the cognisance of heraldry. He therefore adopted the shrewd device of furnishing his father with means for making the application on his own behalf.
According to the ideas and regulations of the time, indeed, not even Shakespeare senior had any real right to a coat-of-arms. But the Garter-King-at-Arms for the time being, Sir William Dethick, was an exceedingly compliant personage, probably not inaccessible to pecuniary arguments. He was sharply criticised in his own day, and indeed at last superseded, on account of the facility with which he provided applicants with armorial bearings, and we possess his defence in this very matter of the Shakespeare coat-of-arms. All sorts of small falsehoods were alleged; for instance, that John Shakespeare had, twenty years before, had "his auncient cote of arms assigned to him," and that he was then "Her Majestie's officer and baylefe," whereas his office had in fact been merely municipal. Nevertheless, there must have been some hitch in the negotiations, for in 1597 John Shakespeare is still described as yeoman, and not until 1599 did the definite assignment of the coat-of-arms take place, along with the permission (of which the son, however, did not avail himself) to impale the Shakespeare arms with those of the Arden family. The coat-of-arms is thus described:—"Gould on a bend sable a speare of the first, the poynt steeled, proper, and for creast or cognizance, a faulcon, his wings displayed, argent, standing on a wreathe of his coullors, supporting a speare gould steled as aforesaid." The motto runs (with a suspicion of irony), Non sans droict. Yet to what insignia had not he the right!
In the spring of 1597, William Shakespeare bought the mansion of New Place, the largest, and at one time the handsomest, house in Stratford, which had now fallen somewhat out of repair, and was therefore sold at the comparatively low price of £60. He thoroughly restored the house, attached two gardens to it, and soon extended his domain by new purchases of land, some of it arable; for we see that during the corn-famine of 1598 (February), he appears on the register as owner of ten quarters of corn and malt—that is to say, the third largest stock in the town. The house stood opposite the Guild Chapel, the sound of whose bells must have been among his earliest memories.
At the same time he gives his father money to revive the lawsuit against John Lambert concerning the property of Asbies, mortgaged nineteen years before—that lawsuit whose unfavourable issue young Shakespeare had taken so much to heart, as we have seen, that he introduced a gibe at the Lambert family into the Induction to The Taming of the Shrew, now just completed.
A letter of January 24, 1597-8, written by a certain Abraham Sturley in Stratford