The Digital Frontier. Ajay Sohoni

you to take and process and to develop your own understanding on the topics I write about. Success for this book would be you feeling a lot more at ease with the changes involving digital transformation after you're done reading it.

      And then there is fun, I want you to have fun reading this book. I love a dark joke, a good meal, a shocking movie, an emotional song, a stiff drink, a long run, a convoluted story, and most importantly I love not taking serious things seriously. So, I've tried to make this severe‐sounding topic of digital transformation fun to digest and I want you to get a good laugh out of it. So go ahead and dive right in!

ACKNOWLEDGMENTS

      I would like to start off by thanking my wife Eun Joo for suggesting writing this book in the first place and for her continued counsel as I worked through it. My little daughter Ira, for her wide‐eyed curiosity for what Baba was up to, hammering away at his laptop early morning and late night. The thought of walking her into a bookstore someday and showing her the book that her daddy wrote has been motivation enough!

      I'd like to thank my father, who was the first person to read the drafts and who suggested I write bits of fiction within the book, which I did, my mother and my sister for the constant positive reinforcement. My brother‐in‐law Yashodeep, and close friends Mihir and Leslie for taking the time to read through the draft in meticulous detail and for making game‐changing suggestions.

      In my Coca‐Cola family, I'd like to acknowledge Iain McLaughlin for pushing me to publish the book, Claudia Lorenzo for allowing me to spend the time I needed on the book, Belinda Ford for reading through and surfacing questions I would not have seen otherwise.

      And finally, I would like to thank the leaders and colleagues at Coca‐Cola, Lazada‐Alibaba and McKinsey for being incredible teachers and allowing me to learn the things that formed the foundations of this book.