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Despite the vast number of articles written and printed during recent years, there remains a yet vaster number of articles waiting to be written--even after leaving essays out of account. In fact the more articles written, the more to be written. The field for copy has a resemblance to Klondyke: removal of treasure serves only to bring larger quantities into sight.
Journalism ever grows wider, more comprehensive; the whole history of the profession demonstrates this. In the early years of daily journalism, for example, the sole subjects deemed worthy of a newspaper's attention were politics, money, and the law. Some conservative sheets still endeavour to live up to this ideal, but the circulation and the influence go to those which find no aspect of human existence beneath their notice. Formerly newspapers had a morbid dread of being readable. They have lost that dread now, and those which have lost it most completely, most completely succeed. As with the dailies, so with every other sort of paper. The aim is to be inclusive, satisfying the public curiosity and at the same time whetting it; for the more the public knows, the more it wants to know. And it refuses any longer to make a task of newspaper-reading. It demands that it shall be amused while it is instructed, like a child at a kindergarten.
To make sure that you are availing yourself of the immense possibilities for copy which this extraordinary inquisitiveness on the part of the public has fortunately created, you must cultivate an attitude of mind which is constantly asking the question:--
"Is there copy here?"
This attitude may and must be cultivated to such an extent that instead of vainly searching for subjects, you are at a loss to choose among the multitude of ideas for articles which suggest themselves at every turn of existence.
I will illustrate what I mean.
In the first place, it is necessary to remember that articles are divided into two classes--those which are not topical and those which are. Daily papers subsist almost exclusively upon the latter; other papers require both.
We will take the non-topical articles first. These, since they do not spring naturally from passing events, must be suggested by the occurrences of one's everyday life. Thus:--
You get up in the morning.
"Queer ways of sleeping." For Tit-Bits and its class. Material at British Museum.
"My alarum." Humorous.
"How to economise space in a small bedroom." For a women's paper.
"Where some Queens sleep." About the sleeping apartments of sovereigns. Ample material in biographies and periodical literature.
"Does a woman require more sleep than a man?" For the silly season.
"Is breakfast in bed enjoyable?" Ditto.
You walk downstairs.
"Some famous staircases."
"Stair-climbing as a form of indoor exercise."
"How to decorate a staircase inexpensively."
You sit down to breakfast.
"Our newsboy." Humorous.
"Papa at breakfast." Ditto.
"The proper way of making coffee." (There is always a market for this kind of thing.)
"How a cup and saucer are made."
"Should the English breakfast be abolished?"
And so on throughout the day.
I put forward these suggestions, not to be worked out, but merely to indicate how notions for articles should come to life in you. A constant effort to evolve ideas in this way cannot fail to be fruitful, and though most of the ideas will be cast aside as valueless, a few promising ones will remain. On no account abandon good articles because you fear they have been done before. Rorrison said: "Of course they have, but do them in your own way; the public has no memory, and besides, new publics are always springing up."
Topical articles are possibly more shy of suggesting themselves than non-topical, but on the other hand they always have a better chance of acceptance. Notions for these cluster about every event or personage that happens to be in the public eye. Suppose we are in April, and the Covent Garden Opera is to open in a month's time. At such a moment editors are naturally susceptible to articles bearing on the subject. For example:--
"Earnings of operatic stars."
"Whims of operatic stars."
Anecdotes (in paragraphic form) relating to any of the singers engaged. These three could be worked up from files of newspapers, particularly of American newspapers.
"How an opera chorus is trained." Material for this might be obtained from intelligent women-members of the chorus, interviewed on the spot.
Notes on the new operas to be produced.
Notes about composers and conductors.
"The Fortunes of Covent Garden Theatre." A historic-anecdotal article. Material at the British Museum.
Notes about the titled box-holders for the season. Material to be obtained from the theatre officials.
And about ninety-nine similar articles.
In the matter of topical articles, I must quote once more from When a Man's Single. Simms told Rob Angus "that when anything remarkable occurred in London he should at once do an article at the British Museum on the times the same thing had happened before." This kind of article, if delivered promptly, almost invariably finds a market; but it must be delivered promptly. Then, of course, there are the fixed and movable feasts--Christmas, Easter, &c.,--for which seasonable articles are required. Seasonable articles about these too trite festivals the editor must have (though he would much prefer to dispense with them), and he accepts the least hackneyed suggestions which offer themselves.
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Wide as the field for copy already is, it widens, as I have said, continually. In America it is always somewhat wider than in England, and a perusal of the Sunday editions of the leading New York papers, the Herald, World, Sun, Journal, &c. (which may be obtained in London), will not be profitless to the alert student. These huge and flaring productions have objectionable features which are only too obvious, but they are conducted by the cleverest journalists in the world, and the invaluable journalistic instinct is apparent on every page of them. The splendid pertinacity and ingenuity of the American journalist in wringing copy out of any and every side of existence cannot fail to quicken the pulses of those who are accustomed to the soberer, narrower, sleepier ways of English newspapers. Fleet Street pretends to despise and contemn American methods, yet a gradual Americanising of the English press is always taking place, with results on the whole admirable.
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Photography is an aid to the outside contributor. Illustrations always assist an article; sometimes they are sufficient to make an unsaleable article saleable. Many articles are capable of being illustrated by means of the camera, and almost any photographic pictures are capable of being "written round." For example, a series of pictures, with brief letterpress, under the title, "The Strand from dawn to dusk," showing incidents of traffic, such as a horse down, &c., would be easily disposed of to an illustrated weekly; such photographs could be taken instanteously on a bright day without any difficulty whatever.
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The foregoing remarks on the search for copy are of course addressed to the aspirant living in London, who possesses immense advantages over her rural sister. She has, chiefly, the British Museum, that blessed fount of universal information, and her first duty must be to apply to the Chief Librarian for a reading ticket. Some time will elapse before she is able to use handily the vast apparatus here placed at her disposal, but she will find the officials benignantly omniscient, and always ready to help the unskilled in research. Also, she must not be shy of going into the world and collecting such facts as she may require, ferreting things out, and refusing to be abashed. So soon as she has contributed to a few papers of standing, she should have some cards engraved