I had a good look at the visitor while they were exchanging these civilities. He was clad in black. I remember perfectly that he wore a flat, broad, black satin tie in which was stuck a large cameo pin; and a small turn down collar. His hair, discoloured and silky, curled slightly over his ears. His cheeks were hairless and round, and apparently soft. He held himself very upright, walked with small steps and spoke gently in an inward voice. Perhaps from contrast with the magnificent polish of the room and the neatness of its owner, he struck me as dingy, indigent, and, if not exactly humble, then much subdued by evil fortune.
I wondered greatly at my fat little financier’s civility to that dubious personage when he asked me, as we resumed our respective seats, whether I knew who it was that had just gone out. On my shaking my head negatively he smiled queerly, said “De Barral,” and enjoyed my surprise. Then becoming grave: “That’s a deep fellow, if you like. We all know where he started from and where he got to; but nobody knows what he means to do.” He became thoughtful for a moment and added as if speaking to himself, “I wonder what his game is.”
And, you know, there was no game, no game of any sort, or shape or kind. It came out plainly at the trial. As I’ve told you before, he was a clerk in a bank, like thousands of others. He got that berth as a second start in life and there he stuck again, giving perfect satisfaction. Then one day as though a supernatural voice had whispered into his ear or some invisible fly had stung him, he put on his hat, went out into the street and began advertising. That’s absolutely all that there was to it. He caught in the street the word of the time and harnessed it to his preposterous chariot.
One remembers his first modest advertisements headed with the magic word Thrift, Thrift, Thrift, thrice repeated; promising ten per cent. on all deposits and giving the address of the Thrift and Independence Aid Association in Vauxhall Bridge Road. Apparently nothing more was necessary. He didn’t even explain what he meant to do with the money he asked the public to pour into his lap. Of course he meant to lend it out at high rates of interest. He did so—but he did it without system, plan, foresight or judgment. And as he frittered away the sums that flowed in, he advertised for more—and got it. During a period of general business prosperity he set up The Orb Bank and The Sceptre Trust, simply, it seems for advertising purposes. They were mere names. He was totally unable to organize anything, to promote any sort of enterprise if it were only for the purpose of juggling with the shares. At that time he could have had for the asking any number of Dukes, retired Generals, active M.P.’s, ex-ambassadors and so on as Directors to sit at the wildest boards of his invention. But he never tried. He had no real imagination. All he could do was to publish more advertisements and open more branch offices of the Thrift and Independence, of The Orb, of The Sceptre, for the receipt of deposits; first in this town, then in that town, north and south—everywhere where he could find suitable premises at a moderate rent. For this was the great characteristic of the management. Modesty, moderation, simplicity. Neither The Orb nor The Sceptre nor yet their parent the Thrift and Independence had built for themselves the usual palaces. For this abstention they were praised in silly public prints as illustrating in their management the principle of Thrift for which they were founded. The fact is that de Barral simply didn’t think of it. Of course he had soon moved from Vauxhall Bridge Road. He knew enough for that. What he got hold of next was an old, enormous, rat-infested brick house in a small street off the Strand. Strangers were taken in front of the meanest possible, begrimed, yellowy, flat brick wall, with two rows of unadorned window-holes one above the other, and were exhorted with bated breath to behold and admire the simplicity of the head-quarters of the great financial force of the day. The word THRIFT perched right up on the roof in giant gilt letters, and two enormous shield-like brass-plates curved round the corners on each side of the doorway were the only shining spots in de Barral’s business outfit. Nobody knew what operations were carried on inside except this—that if you walked in and tendered your money over the counter it would be calmly taken from you by somebody who would give you a printed receipt. That and no more. It appears that such knowledge is irresistible. People went in and tendered; and once it was taken from their hands their money was more irretrievably gone from them than if they had thrown it into the sea. This then, and nothing else was being carried on in there …”
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