§ 7. Comparison of the Beautiful with the Pleasant and the Good by means of the above characteristic
As regards the Pleasant every one is content that his judgement, which he bases upon private feeling, and by which he says of an object that it pleases him, should be limited merely to his own person. Thus he is quite contented that if he says “Canary wine is pleasant,” another man may correct his expression and remind him that he ought to say “It is pleasant to me.” And this is the case not only as regards the taste of the tongue, the palate, and the throat, but for whatever is pleasant to any one’s eyes and ears. To one violet colour is soft and lovely, to another it is faded and dead. One man likes the tone of wind instruments, another that of strings. To strive here with the design of reproving as incorrect another man’s judgement which is different from our own, as if the judgements were logically opposed, would be folly. As regards the pleasant therefore the fundamental proposition is valid, every one has his own taste (the taste of Sense).
The case is quite different with the Beautiful. It would (on the contrary) be laughable if a man who imagined anything to his own taste, thought to justify himself by saying: “This object (the house we see, the coat that person wears, the concert we hear, the poem submitted to our judgement) is beautiful for me.” For he must not call it beautiful if it merely pleases himself. Many things may have for him charm and pleasantness; no one troubles himself at that; but if he gives out anything as beautiful, he supposes in others the same satisfaction—he judges not merely for himself, but for every one, and speaks of beauty as if it were a property of things. Hence he says “the thing is beautiful”; and he does not count on the agreement of others with this his judgement of satisfaction, because he has found this agreement several times before, but he demands it of them. He blames them if they judge otherwise and he denies them taste, which he nevertheless requires from them. Here then we cannot say that each man has his own particular taste. For this would be as much as to say that there is no taste whatever; i.e. no aesthetical judgement, which can make a rightful claim upon every one’s assent.
At the same time we find as regards the Pleasant that there is an agreement among men in their judgements upon it, in regard to which we deny Taste to some and attribute it to others; by this not meaning one of our organic senses, but a faculty of judging in respect of the pleasant generally. Thus we say of a man who knows how to entertain his guests with pleasures (of enjoyment for all the senses), so that they are all pleased, “he has taste.” But here the universality is only taken comparatively; and there emerge rules which are only general (like all empirical ones), and not universal; which latter the judgement of Taste upon the beautiful undertakes or lays claim to. It is a judgement in reference to sociability, so far as this rests on empirical rules. In respect of the Good it is true that judgements make rightful claim to validity for every one; but the Good is represented only by means of a concept as the Object of a universal satisfaction, which is the case neither with the Pleasant nor with the Beautiful.
§ 8. The universality of the satisfaction is represented in a judgement of Taste only as subjective
This particular determination of the universality of an aesthetical judgement, which is to be met with in a judgement of taste, is noteworthy, not indeed for the logician, but for the transcendental philosopher. It requires no small trouble to discover its origin, but we thus detect a property of our cognitive faculty which without this analysis would remain unknown.
First, we must be fully convinced of the fact that in a judgement of taste (about the Beautiful) the satisfaction in the object is imputed to every one, without being based on a concept (for then it would be the Good). Further, this claim to universal validity so essentially belongs to a judgement by which we describe anything as beautiful, that if this were not thought in it, it would never come into our thoughts to use the expression at all, but everything which pleases without a concept would be counted as pleasant. In respect of the latter every one has his own opinion; and no one assumes, in another, agreement with his judgement of taste, which is always the case in a judgement of taste about beauty. I may call the first the taste of Sense, the second the taste of Reflection; so far as the first lays down mere private judgements, and the second judgements supposed to be generally valid (public), but in both cases aesthetical (not practical) judgements about an object merely in respect of the relation of its representation to the feeling of pleasure and pain. Now here is something strange. As regards the taste of Sense not only does experience show that its judgement (of pleasure or pain connected with anything) is not valid universally, but every one is content not to impute agreement with it to others (although actually there is often found a very extended concurrence in these judgements). On the other hand, the taste of Reflection has its claim to the universal validity of its judgements (about the beautiful) rejected often enough, as experience teaches; although it may find it possible (as it actually does) to represent judgements which can demand this universal agreement. In fact for each of its judgements of taste it imputes this to every one, without the persons that judge disputing as to the possibility of such a claim; although in particular cases they cannot agree as to the correct application of this faculty.
Here we must, in the first place, remark that a universality which does not rest on concepts of Objects (not even on empirical ones) is not logical but aesthetical, i.e. it involves no objective quantity of the judgement but only that which is subjective. For this I use the expression general validity which signifies the validity of the reference of a representation, not to the cognitive faculty but, to the feeling of pleasure and pain for every subject. (We can avail ourselves also of the same expression for the logical quantity of the judgement, if only we prefix objective to “universal validity,” to distinguish it from that which is merely subjective and aesthetical.)
A judgement with objective universal validity is also always valid subjectively; i.e. if the judgement holds for everything contained under a given concept, it holds also for every one who represents an object by means of this concept. But from a subjective universal validity, i.e. aesthetical and resting on no concept, we cannot infer that which is logical; because that kind of judgement does not extend to the Object. Hence the aesthetical universality which is ascribed to a judgement must be of a particular kind, because it does not unite the predicate of beauty with the concept of the Object, considered in its whole logical sphere, and yet extends it to the whole sphere of judging persons.
In respect of logical quantity all judgements of taste are singular judgements. For because I must refer the object immediately to my feeling of pleasure and pain, and that not by means of concepts, they cannot have the quantity of objective generally valid judgements. Nevertheless if the singular representation of the Object of the judgement of taste in accordance with the conditions determining the latter, were transformed by comparison into a concept, a logically universal judgement could result therefrom. E.g. I describe by a judgement of taste the rose, that I see, as beautiful. But the judgement which results from the comparison of several singular judgements, “Roses in general are beautiful” is no longer described simply as aesthetical, but as a logical judgement based on an aesthetical one. Again the judgement “The rose is pleasant” (to smell) is, although aesthetical and singular, not a judgement of Taste but of Sense. It is distinguished from the former by the fact that the judgement of Taste carries with it an aesthetical quantity of universality,