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To that one reader of Disrupt You! who emailed me saying that he didn't believe anyone could become a millionaire. You're wrong.
Foreword
IF YOU KNOW the premise of this book, then I'll assume that every fiber of your being is vibrating with skepticism. And why wouldn't it be? You're smart. You want to believe, but you know that library shelves are stocked full of books written by charlatans promising things that sound too good to be true, because they are. And don't get me started on the internet. Get‐rich‐quick gurus are pouring out of every nook and cranny – all too ready to relieve you of a coin or two thousand.
So, what makes this book different with its promise that just about anyone can become a millionaire? If ever there was a claim that's too good to be true, it's that. Right? If that claim was made 1,000,000 times, I wouldn't believe it 999,999 times. I would make just one exception. And that exception is if it's Jay Samit who's making the claim. In that case, I'd believe. Ten minutes with Jay and you just know he knows things – important things. Useful things. If you spend an hour with him, you're in awe. If you truly get to know him, you want to sit at his feet and learn. The second I read his previous book Disrupt You! I put it on my must‐read book list that I keep on my website for people wanting to know who I learn from, because from Jay I've learned a lot.
That's why when Jay came to me a couple years ago and told me that he was going to try an experiment, I was immediately intrigued. When he told me he was going to take an unknown kid raised in poverty, with no money and no connections, and help him generate $1,000,000 in revenue over the next year without giving him money or any introductions, I got the chills. Knowing how powerful Jay's knowledge is, I pitched him on doing a show documenting the journey, but ultimately I got busy with other projects and we only filmed one installment. Now that I've read this book, however, I'm absolutely crestfallen that I didn't see it through. What I would have captured is what follows in these pages – an incredible rags‐to‐riches story that I wouldn't believe if I didn't know the man behind it.
Make no mistake, what you hold in your hand is an instruction manual. This is as close to one‐on‐one mentorship with Jay as any of you will get. And what Jay lays out on these pages is nothing less than the elucidation of a formula – a formula for success. A formula for success that has been tested and shown to work. Now, I know some people will dismiss it out of hand (most without even bothering to read it). Others will say “Sure it worked once, but it would never work for me.” I implore you not to be like those people. It's true that no one can guarantee your success. Not myself, not Jay, not anyone. But what will dramatically increase your odds is a blueprint. If you're willing to move forward despite any fears and choose to believe that it's possible, then let me assure you, you're in the right place. You now have the blueprint you've been looking for. Just remember, if you're to build anything of import with it, you're going to be required to pay a heavy price. As they say, if it were easy, everyone would do it.
To all of you willing to put in the work, I will say this: I know many of you are afraid you don't have what it takes. But if my own journey from going from so broke I was scrounging in my couch cushions to find enough change to put gas in my car to building a billion‐dollar company shows, it's this: It doesn't matter who you are today. It only matters who you want to become and the price you're willing to pay to get there. Armed with the right information and an unbreakable will, the average human animal is truly capable of the extraordinary.
If you don't believe me, you need only read this book. People often say that success leaves clues, but I'll say it another way – success is a formula. Success has its own laws of physics. Through this book, you're going to see exactly what you need to do if you want to build a thriving business. It's going to be hard as hell (as you'll see through this thrilling Pygmalion journey), but hot damn, by the end of this you'll know it's possible and you'll know exactly what to do make your own dreams a reality.
One last thing before I hand you over to the game‐changing words in this book – I believe in you. If no one has ever believed in you before, let me be the first. I don't need to know you; I just need to know you're a human. Humans are designed to acquire new skills. New skills have utility. If you approach this book sincerely, and put its ideas to use, you will learn. You will grow. You will become capable of the extraordinary. You just have to absolutely, positively refuse to quit.
Go forth and become legendary, my friends.
Tom Bilyeu
CEO of Impact Theory and Co‐Founder of Quest Nutrition
PS: I hear people say quite often that the American dream is dead. And maybe it is. But this book will show you that something far better has taken its place. The king is dead. Long live the king.
Introduction
BEING A MILLIONAIRE. We've all had the dream. Picking the winning lottery ticket. Discovering a long‐lost Rembrandt painting in the attic. Or perhaps, learning that the Nigerian prince who emailed really is wiring you millions of dollars. No more debt or worries; just Lamborghinis, yachts, and magnums of champagne. But, while most people idly daydream about living the lifestyle of the rich and famous, many people just like you are actually doing it. I have tried to synthesize the most important lessons and knowledge that I have gained over the last three decades into 12 truths that make success possible for anyone. While these truths aren't taught in any business school, they are the foundation for wealth creation in the digital age. This book was written to be your indispensable guide for starting a business, growing a company, or creating a better life for you and your family in this post‐pandemic, technologically interconnected, globalized world.
Today, there are a total of 16.5 million millionaires around the world who have amassed an astonishing $63.5 trillion. What is even more amazing is the fact that a new billionaire is created every 48 hours. Think about that for a moment: Every two days a new billionaire is enjoying a life you can only imagine.
Now ask yourself, how did you spend yesterday and today? Are you any closer to your dreams of financial freedom? Or did you trade another precious