Почему вы? Как правильно объяснить клиентам, почему они должны выбрать именно вас. Игорь Манн. Читать онлайн. Newlib. NEWLIB.NET

Автор: Игорь Манн
Издательство: PushBooks
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 2020
isbn: 978-5-906084-31-6
Скачать книгу
будем делать просто.

      Минимум теории.

      Максимальное вовлечение читателя, интерактив (вы нам, читатель, понадобитесь – готовьте ручку и бумагу).

      Максимальный результат.

      Мы постарались сделать книгу максимально полезной.

      Это книга-результат.

      Работая над ней, вы должны создать свое позиционирование.

      Свой ответ на миллион: «Почему вы? Чем вы лучше, чем другие?».

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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