The Amazon Jungle. Rick Cesari

       Section I: Amazon: Why and How

       Chapter 1: From Nowhere to Everywhere

       It’s bigger than you think

       If you’re not on Amazon, you’re not online

       Success in the margins

       5 common traits of Amazon Top Sellers

       Own your destiny

       Chapter 2: Start with Your Story

       A downward spiral

       The Good Doctor

       Instructions: Play

       Chapter 3: Research. The Key to Winning on Amazon

       5 Essential Steps for finding a winning product

       Step 1: What moves you?

       Step 2: What’s hot?

       Step 3: Market size matters!

       Step 4: Find Flaws. It’s where the opportunity is

       Step 5: Hit the sweet spot

       Section II: Let’s Get Started!

       Chapter 4: Get It Made. Make It Cool

       Bad review? Good omen

       What’s your price?

       Product Specification Sheet (PSS)

       Find a factory (or five)

       Run the numbers

       Make it cool. Make it yours

       Inspect & Respect

       Land it (and FBA-it!)

       Chapter 5: List It to Sell It!

       Amazon Seller Registration

       Are you SEO-friendly?

       Listing Optimization & Content Creation

       Do you know who your customer is?

       Launch. Listen. Learn. (Repeat!)

       Change. Expect it

       Chapter 6: Forget What You Know about Retail

       The Amazon Mindset

       Start low, end high

       Sales rank metrics

       When everything clicks

       Section III: Set Yourself Apart

       Chapter 7: Building your brand on Amazon

       Best of both worlds

       Features tell, benefits sell

       Read the reviews

       Share your backstory

       5 Key Strategies for building a great brand

       An Amazon make-over: The Vesta Precision Story

       Chapter 8: Fulfillment & Inventory

       Retail arbitrage

       Dropshipping

       Carrying other people’s inventory

       Your own private label

       Fulfillment by Amazon (FBA)

       Chapter 9: Pay to Play!

       Why are ads so important?

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