7 Part 3: Interacting with Others Chapter 6: Finding People to Follow Where Are My Peeps? Finding New Friends Following Your Industry Deciding Whom to Follow Back Finding Your Insta-Tribe Chapter 7: Sharing and Commenting on Posts Before You Share, Stop and Think Sharing on Other Social Media Sites Garnering Comments Reviewing Your Comments Reporting Commenters When All Else Fails Chapter 8: Direct Messaging with Ease Starting a New Direct Message Sending Photos and Videos Privately Sharing GIFs Using Voice Messages Creating a New Group Message Replying to a Direct Message Using Live Chat in Direct Messages Navigating Your Inbox Getting Rid of Unwanted Messages Chapter 9: Wielding the Power of the Hashtag Investigating Hashtags Researching the Right Hashtags Creating a Branded Hashtag
8 Part 4: Extending Your Reach with Ads Chapter 10: Planning a Winning Ad Selecting the Right Ad Type Using an Effective Ad Strategy Chapter 11: Creating an Effective Instagram Ad Using the Instagram Mobile App to Create an Ad Using Facebook to Create an Ad A/B Testing Measuring Your Ad Results Chapter 12: Creating a Winning Contest Exploring the Benefits of Hosting Instagram Contests Following the Rules and Restrictions for Running Contests Planning a Successful Contest Executing a Winning Contest Following Up Chapter 13: Connecting Your Marketing Dots Incorporating Instagram in Your Marketing Mix Connecting Instagram to Other Social Networks Including Instagram on Your Website Promoting Instagram on Printed Materials Incorporating Instagram into an Event or Promotion Monitoring Your Instagram Stats
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Part 5: Using Instagram Stories as Another Avenue
Chapter 14: Sharing with Instagram Stories
Checking Out Instagram Stories
Getting Started
Adding a Text Post
Saving Your Story
Using Direct Messages to Send a Story
Determining the Best Content to Share
Advertising Your Story
Chapter 15: Making Your Story More Fun
Creating Graphics for Stories
Adding Text and Username Tags
Drawing on Your Story
Stickers and Tags
Adding a Link to Your Website
Making Funny Faces with Face Filters
Using Boomerang to Keep Fans Coming Back
Creating a Collage with Layout
Using SuperZoom for Drama
Using Hands-Free to Make Life Easier
Using Reels to Stand Out
Chapter 16: Sharing Your Stories in New Ways
Jazzing Up Your Story Post Using Stickers
Personalizing Stories with Doodles
Saying More with Text
Chapter