Gamification Marketing For Dummies®
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Published simultaneously in Canada
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Library of Congress Control Number: 2020938558
ISBN 978-1-119-66397-3 (pbk); ISBN 978-1-119-66398-0 (ebk); ISBN 978-1-119-66399-7 (ebk)
Gamification Marketing For Dummies®
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Table of Contents
1 Cover
2 Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here
3 Part 1: Introducing Gamification Marketing Chapter 1: Gamifying Your Marketing Strategy Seeing What Gamification Can Do in Marketing Understanding How Gamification Differs from Other Online Marketing Tactics Stepping Up Your Current Marketing Chapter 2: Getting to Know Gamification Models Exploring Your Options Creating the Perfect Gamification Campaign Settings Avoiding the Big Mistakes
4 Part 2: Beginning Your Gamification Marketing Quest Chapter 3: Identifying Your Target Audience Defining Your Audience Taking a Closer Look at Your Current Customer Base Mining Your Social Media Accounts Chapter 4: Increasing Engagement in Your Campaign Establishing User Rewards and Achievements Encouraging Sharing among Your Audience Chapter 5: Budgeting Your Development Setting Your Budget Gathering Your Team Chapter 6: Getting to Know the Technology Choosing a Foundation for Your Campaign Keeping Up the Communications Considering Testing Issues
5
Part 3: Executing Your Gamification Plan
Chapter 7: Making Your Game a Reality
Choosing the Perfect Gamification Model for You
Determining Your Target