17 APPENDIX: GLOSSARY OF TERMS
18 INDEX
List of Illustrations
1 Chapter 7Figure 7.1 Most popular days to hold a virtual event.Figure 7.2 Most popular time to start an event.Figure 7.3 Average webcast viewing time.Figure 7.4 Run of show example.Figure 7.5 Single theatre with tabs example.Figure 7.6 Multiple theatres example.
2 Chapter 10Figure 10.1 Those who attended live based on when they registered.
3 Chapter 11Figure 11.1 Your lead generation path.Figure 11.2 Matching the virtual event data points to your KPIs.Figure 11.3 Qualified lead funnel.Figure 11.4 Your lead scoring report per individual.
Guide
1 Cover
2 Table of Contents
Pages
1 iii
2 iv
3 v
4 ix
5 x
6 xi
7 xii
8 xiii
9 xiv
10 1
11 2
12 3
13 4
14 5
15 6
16 7
17 8
18 9
19 10
20 11
21 12
22 13
23 14
24 15
25 16
26 17
27 18
28 19
29 20
30 21
31 22
32 23
33 24
34 25
35 27
36 28
37 29
38 30
39 31
40 32
41 33
42 34
43 35
44 36
45 37
46 39
47 40
48 41
49 42
50 43
51 44
52 45
53 46
54 47
55 48
56 49
57 50
58 51
59 53
60 54
61 55
62 56
63 57
64 58
65 59
66 60
67 61
68 62
69 63
70 64
71