Table of Contents
1 COVER
2 FOREWORD
4 CHAPTER 1: Understanding Virtual and Hybrid Events GOING VIRTUAL OPTING FOR A HYBRID EVENT ADDRESSING COMMON MISCONCEPTIONS AND MYTHS ABOUT VIRTUAL EVENTS
5 CHAPTER 2: Understanding Virtual Communication Tools WEBINAR WEBCASTING STREAMING WEB CONFERENCING DETERMINING THE RIGHT PROGRAM FOR YOU
6 CHAPTER 3: Converting from Physical to Virtual COMMUNICATION IS KEY ENVISIONING A NEW VIRTUAL REALITY REDUCING YOUR CARBON FOOTPRINT AND THE IMPACT ON THE ENVIRONMENT (ESG) CRAFTING YOUR DESIRED USER JOURNEY REWORKING AND REASSIGNING PERFORMING DRY RUNS SAVE THE DAY
7 CHAPTER 4: Hybrid Events: The Best of Both Worlds ESTABLISHING YOUR HYBRID EVENT OBJECTIVES AND AUDIENCE CREATING AN INTEGRATED EVENT EXPERIENCE CAPTURING HYBRID EVENT CONTENT ACHIEVING BUSINESS GOALS BEYOND THE LIVE PERIOD TAKING ADVANTAGE OF ATTENDEE FEEDBACK
8 CHAPTER 5: Virtual Event Planning 101 YOUR ENTRYWAY TO VIRTUAL EVENT PLANNING VIRTUAL EVENT PLANNING TIPS ESTABLISHING YOUR EVENT STRATEGY AND GOALS EVALUATING PLATFORM OPTIONS
9 CHAPTER 6: Assembling Your Virtual Event or Hybrid Event Team VIRTUAL EVENTS HYBRID EVENTS
10 CHAPTER 7: Adapting Your Content for Virtual BEST PRACTICES WHEN OUTLINING YOUR EVENT'S CONTENT ENGAGING YOUR VIRTUAL AUDIENCE WITH INTERACTIVE TOOLS THEMING YOUR EVENT PACKAGING CONTENT ADAPTING THE EXHIBIT HALL LOUNGES RESOURCE CENTERS
11 CHAPTER 8: Preparing Speakers for Virtual Appearances PROVIDING SPEAKERS A “STUDIO IN A BOX” SPEAKER READINESS COMMUNICATIONS BEST PRACTICES FOR ON‐CAMERA INTERVIEWS BEST PRACTICES FOR GUESTS BEST PRACTICES FOR INTERVIEWERS/MODERATORS DRESSING FOR ON‐CAMERA SUCCESS BEST PRACTICES FOR PRESENTING USING A MOBILE PHONE
12 CHAPTER 9: Monetization through Exhibitors and Sponsorships WHAT ARE YOUR POTENTIAL REVENUE STREAMS? PRICING EXHIBITOR BOOTHS AND SPONSORSHIPS—SOME CONSIDERATIONS EVENT FUNCTIONALITY THAT CAN BE CUSTOMIZED FOR SPONSORSHIPS BUILDING OUT SPONSORSHIPS SAMPLE VIRTUAL EVENT SPONSORSHIP PACKAGES SAMPLE HYBRID EVENT SPONSORSHIP PACKAGE
13 CHAPTER 10: Marketing Your Virtual Event FIRST THINGS FIRST: ANSWERING KEY QUESTIONS AND ESTABLISHING KEY GOALS MARKETING TIMELINE ESTABLISHING YOUR TARGET AUDIENCE BUILDING A STRONG MESSAGE BUILDING A MESSAGING FRAMEWORK
14 CHAPTER 11: The Power of Virtual Event Data TAKING ADVANTAGE OF VIRTUAL EVENT DATA MANAGING AND SCORING VIRTUAL EVENT LEADS
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CONCLUSION: