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FIFTH EDITION
Media Selling
Digital, Television, Audio, Print and Cross‐Platform
CHARLES WARNER
WILLIAM A. LEDERER
BRIAN MOROZ
This fifth edition first published 2020 © 2020 John Wiley & Sons, Inc.
Blackwell Publishing Ltd, (3e,2004), John Wiley & Sons Ltd (4e,2009)
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.
The right of Charles Warner, William A. Lederer, and Brian Moroz to be identified as the authors of this work has been asserted in accordance with law.
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Library of Congress Cataloging‐in‐Publication Data
Names: Warner, Charles, 1932– author. | Lederer, William, author. | Moroz, Brian, author.
Title: Media selling : digital, television, audio, print and cross‐platform / Charles Warner, William Lederer, Brian Moroz.
Description: 5th Edition. | Hoboken : Wiley, 2020. | Revised edition of Media selling, 2009. | Includes bibliographical references and index.
Identifiers: LCCN 2020013130 (print) | LCCN 2020013131 (ebook) | ISBN 9781119477396 (paperback) | ISBN 9781119477464 (adobe pdf) | ISBN 9781119477419 (epub)
Subjects: LCSH: Selling–Broadcast advertising. | Advertising, Newspaper. | Internet advertising. | Advertising, Magazine. | Advertising, Outdoor.
Classification: LCC HF5439.B67 W37 2020 (print) | LCC HF5439.B67 (ebook) | DDC 659.13068/8–dc23
LC record available at https://lccn.loc.gov/2020013130 LC ebook record available at https://lccn.loc.gov/2020013131
Cover Design: Wiley
Cover Image: Grey Bokeh Background © cyb3rking/iStock.com, Set of flat design concept icons © VLADGRIN/Getty Images
This book is dedicated to my wife, Julia, whose loving care and support sustained me and to the memory of my mother and father who would be proud of me for being productive in my dotage.
Charles Warner
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