6 SECTION THREE: THE SINCOFF ERA, 1993–2002 CHAPTER 14: Get Bigger or Get Better? The Sincoff Strategy Sharing the Strategy Offices Push Back CHAPTER 15: A Firm-Wide Role Innovating in Silicon Valley Doubling Your Reach Overseas Adventures Joining the ExCom CHAPTER 16: Embracing Technology Computer-Aided Design Tech 2000 Going Paperless buildingSMART CHAPTER 17: Growth: Buying Firms CRS, Houston Eduardo Terrazas y Asociados, Mexico City HOK Chicago Cecil Denny Highton, London Urbana Architects, Toronto Lobb Partnership, London Expansion in Europe HOK Dubai Note CHAPTER 18: Enforcing Financial Metrics Charm School The 50 Percent Rule The 90-Day Rule The 10-Month Rule Simplified Accounting Expanding the Board CHAPTER 19: Transitions: The Second Generation King Graf Retires George Hellmuth Dies Paul Watson Steps Aside Mahon and Pratzel Join the ExCom Jerry Sincoff Retires CHAPTER 20: Confronting Crisis The Kajima Crisis The Bank of America Crisis The HOK Sport Crisis Becoming CEO
7 SECTION FOUR: THE MACLEAMY ERA, 2003–2016 CHAPTER 21: Communicating Your Vision A Company in Crisis The Election The Pyramid Strategy CHAPTER 22: Empowering Firm Leadership Invigorating the ExCom Expanding the ExCom Naming a Design Successor Finding an Operations Leader Removing Office Leaders Empowering the Board of Directors Positive Peer Pressure Replacing Board Members CHAPTER 23: The Effort Curve The CURT Summons The Effort Curve The Effort Curve at HOK Case Study: KAUST The MacLeamy Curve Note