7 Part 5: Old Marketing Is New Again with SMM Chapter 21: Practicing SMM on Your Website Focusing on the SMM-Integrated Website Making the Campaign and the Website Work Together Rethinking Your Website Tips and Tricks for Website SMM Chapter 22: Becoming an Authentic and Engaged Advertiser Social Advertising: An Online Advertising Game Changer Native Advertising and How It Can Work for You Making Paid and Earned Media Work Together Making SMM Work with TV Chapter 23: Building an SMM Mobile Campaign Looking at Consumer Trends in Mobile Understanding the Many Paths within the Mobile Channel Keeping in Mind Mobile Phone Capabilities Fitting Mobile into Your Social Media Practices Building Your Own Mobile-Enabled Communities Adding Social Media Elements to Mobile Harnessing Mobile to Support Social Media Deciding When to Build a Mobile App Chapter 24: Encouraging Employees to Advocate for Your Brand on Social Media Embracing the Idea of Employee Collaboration Picking Social Software for Social Influence Rethinking the Intranet Chapter 25: Changing Tactics and Metrics Correlating Data with Business Objectives Focusing on the Tactics That Count Rethinking the Customer Experience Integrating Marketing Technology with Analytics Systems Deploying AI Tools Chapter 26: Understanding Social Media Governance Recognizing How SMM Impacts Other Company Functions Introducing Social Media Governance Models Dealing with a Social Media Crisis Chapter 27: Using Real-Time Marketing Introducing Real-Time Marketing Organizing for Real-Time Marketing Taking TV into Real-Time Marketing Chapter 28: Data and Privacy Knowing What Data You Have to Play With Harnessing Data & Privacy Best Practices Understanding New Data and Privacy Laws So What Does This All Mean for Your Marketing Effort?
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Part 6: The Part of Tens
Chapter 29: Ten SMM-Related Must-Read Blogs
Brian Solis
Content Marketing Institute
Convince and Convert
Copyblogger
Marketing Profs
Neil Patel’s Blog
Razor Social
Seth Godin
Shiv Singh
Social Media Examiner
Chapter 30: Ten Top SMM Tools
Buffer
BuzzSumo
Facebook Insights
Followerwonk
Hootsuite
Later
Mention
SproutSocial
Tailwind
Tweepi
Chapter 31: Ten Tips to Navigate Fakeness
Create Shared, Mutual Goals
Use