The third part of the book offers case studies to help you shape your reality in a way that sets you up for success.
Long‐term career growth is never the result of luck; it's the result of conscious and deliberate choices. My intention is that by reading this book, you will become more aware of the choices you've made to date and the options that will best serve the vision you create for yourself. By honestly looking at the impact of your decisions—what's working and what could work better—you put yourself in a position to engage even more effectively than you have in the past. In areas where you're frustrated with your career, make different choices and get a different outcome. In areas where your choices are serving you well, be open to the possibility of an even bigger vision for yourself.
We can choose to be mediocre and to let our lives be limited by others, or we can choose to find out just how great we can be. I encourage you all to choose greatness.
1 The Requirements for Career Success
AS INDIVIDUALS CONTEMPLATE their potential for success, they often wonder what's required. Individuals understandably want to know which skills will best advance their careers and earn just rewards for the effort. Women and others who are underrepresented in their organizations' leadership sometimes have additional concerns: Do I have to work twice as hard because of my race, gender, or background in order to be recognized and rewarded? Do some folks get better opportunities because of who they know rather than the skills they've developed?
At Korn Ferry, we've researched different kinds of organizations and the nuances of their cultures, and we've found there is a consistent pattern to the career trajectory of professionals whose skills are most developed and who are most respected. Regardless of their background or experience, and whether they've worked in large or small organizations, in for‐profits or nonprofits, or in traditional or cutting‐edge industries, successful professionals have all built their credibility and value by developing in three areas:
Technical Skills. Technical proficiency is having the operational and analytical skills required to do a job. It refers to a person's capability to do a job accurately, reliably, and efficiently, whether it's a highly process‐driven set of responsibilities, such as issuing invoices, or a highly creative one, such as designing a new ad campaign. Individuals who are technically proficient are knowledgeable about their field of endeavor and are able to do their jobs with a high degree of excellence in order to succeed. If these professionals hadn't made the effort and commitment that enabled them to be very good at their jobs, there's little likelihood they would have been offered the opportunity to do more.However, the mistake many professionals make, especially women and traditionally underrepresented groups, is to believe that technical skill alone guarantees they'll be recognized and rewarded. After developing a foundation of expertise in a field, professionals have to learn how to use that expertise in a manner that mobilizes others to act on their ideas. This is why the next two areas of competency are as important as technical competence.
Relational Skills. Relational skills are the capability to relate to others and have others relate to you, whether or not you like one another. Organizations are made up of individuals who are expected to work together effectively. Because most people prefer to work with others they know and feel comfortable with, professionals who have developed relational skills, who can navigate across a wide variety of people and circumstances, tend to be the most sought after.
Influential Skills. Influential proficiency is the capability to engineer mutually satisfactory solutions to problems. It requires the skills to sell ideas and to navigate an organization effectively in order to get things done. Individuals who can shape outcomes and engineer the engagement of others add more value to the organization than those who bring technical skills alone.
Organizations' expectations of individuals' contributions change over time. After professionals master the technical requirements of their role, the organization looks to them to influence the work of others and do more to advance the business's objectives. While professionals must be technically competent in order to be credible, relational and influence skills tend to differentiate individuals who experience the greatest growth and satisfaction in their careers from those who are perceived as good, but not stellar, performers. (See Figure 1.1.)
These three fundamental competencies are the secret sauce of success and should be the focus of your development as a professional. Let's look a little more closely at each of these requirements.
Technical Skills
Mastery of the requirements of your job is critical. Your career will come to a standstill if you do not consistently and predictably deliver what is expected of you. Then you need to go one step further. You need to be known for being excellent at something important to the business. You want your name to come up when people are looking to solve a problem or take on new initiatives. Few opportunities and little support from others will come your way unless you show that you are someone worth investing in.
I learned this lesson about the importance of doing a good job early in my career, although I admit that at the time it was more about keeping my sanity than making a strategic move. One of my first tasks as a newly hired human resources employee was to prepare data from manual personnel records for transfer to a new computer system. I was shown to a closet‐sized room with no windows and one glaring overhead light. The room was piled high with dusty manila folders. My job was to go through the information in each folder and fill out a template for the computer technicians to use in data entry. Accuracy was of the utmost importance.
It was pure misery for me to sit for long hours and focus on these painstaking details. Furthermore, I was insulted by the assignment. This was boring clerical work, not an assignment fit for an aspiring executive.
As a survival tactic, I devised challenges to get through the day. How many records could I complete in an hour? Could I finish more today than I did yesterday? How could I reduce my error rate?
Later I discovered the value of my strategy to make the work interesting. I completed the task in about half the time the company expected, so it was able to move up the timeline for computerization of the personnel records. That got me recognized by the HR leaders as someone who worked hard and delivered excellent results. The job also helped me learn the names and expertise of people across the organization—knowledge that helped me make valuable connections as I moved on to other responsibilities.
What opportunities do you have right now to be first-rate in what you are doing, even if the task seems initially mundane or unimportant? How do your responsibilities contribute to the work of the business? I recently heard a radio interview with a young man who was responsible for loading pallets of roofing tiles into trucks for delivery. He reported that his job was “one of the most important ones in the company.” The interviewer quizzically asked why; many of us wouldn't characterize truck loading as a critical job. The young man confidently replied that he was the last person who touched the roofing tiles before they went to the customer, so he was the one who ensured that customers got only quality tiles, not ones that were cracked or damaged. This was a man who clearly understood the value he brought to the business.
The more you understand how your work is connected to the organization's purpose, the easier it will be to figure out what you need to do well and how you can do it