Work.
He did what he had to do so that he could do what he wanted to do. Enjoy life. Surf. Date gorgeous women. He wasn’t going to end up like his dad—a man who’d devoted everything to the King family dynasty and never really lived.
“If you’ll only look at these photos, I’m sure you’ll see that her products would be a perfect fit to King Beach’s apparel line.”
“Her products?”
“I know, I know,” Dave countered quickly, holding up one hand to forestall Jesse’s objections. “You don’t want to add women’s sportswear to the line, but if you’ll just look…”
Jesse laughed shortly. “You just don’t give up, do you Dave?”
“Not when I’m right.”
“You should have been born a King,” Jesse told him and reluctantly took the photos Dave was holding out to him. The sooner he finished work, the sooner he was out there in the sunlight.
“What am I looking at here?” Jesse asked, flipping through the stack of color photos. Bikinis. Sarongs. Beach cover-ups. All pretty, he supposed, but he didn’t understand Dave’s excitement. Nice enough swimsuits, Jesse thought, though he preferred his bikinis wrapped around gorgeous blondes.
“These suits,” Dave said, “are growing in popularity. They’re custom-designed, handcrafted with all ‘green’ fabrics, and the women who buy them swear there’s nothing else like them.”
Jesse suddenly had a bad feeling.
“There was a write-up in the Sunday magazine section of the newspaper last month and from the reports I’m getting, her sales are going through the roof.”
Oh, yeah. That bad feeling kept getting…worse.
Jesse studied the photos more carefully. Some of them looked familiar. As in, he’d seen one of them just yesterday, tacked up to a wall in a crumbling shop on Main Street. “Bella’s Beachwear?”
“Yes!” Dave grinned, pointed at one of the photos and said, “That one?” A cherry-red bikini. “My wife bought that one last week. Said it’s the most flattering, comfortable suit she’s ever owned and she wondered why we didn’t offer something like it.”
“It’s nice that your wife’s happy with her purchase,” Jesse started.
“It’s not just my wife, Mr. King,” Dave interrupted, his eyes shining with enthusiasm. “Since we moved the business to Morgan Beach, all we’ve heard about is Bella’s. She’s got women coming in from all over the state to buy her suits.”
Dave kept talking. “One of our guys in accounting did a projection. If we added her line to ours, the sky would literally be the limit on how well she’d do. That’s not even saying how her line would influence King Beach sales.”
Jesse shook his head. Though he was King enough to appreciate the thought of higher profit margins and headier success, he had his own plan for his business and when he branded women’s wear, he would do it his way.
Dave told him flatly, “She’s carved out a slice of the consumer pie that no one had really touched on before. We’ve checked into her and she’s had other offers from major sportswear companies to buy her out, but she’s turned them all down.”
Intrigued in spite of himself, Jesse leaned back against the edge of his desk, folded his arms over his chest and said simply, “Explain.”
Warming to his theme, Dave did. “Most swimsuits in this country and, hell, everywhere else, are designed and created for the so-called ‘ideal’ woman. A skinny one.”
Jesse smiled. Skinny women in bikinis. What’s not to smile about? Although he usually preferred a little more meat on his women.
As if he could read Jesse’s mind, Dave said, “The majority of American women don’t meet that standard. And thank God for it. Most women are curvy. They eat more than a lettuce leaf. And thanks to most designers, their needs are overlooked.”
“You know, Dave, I like curves on a woman as much as the next guy,” Jesse told him, “but not all women should wear a bikini. If Bella wants to sell to women who probably shouldn’t be wearing suits anyway, let her do it. It’s not for us.”
Dave grimaced, then reached into his pocket for another photo. “I thought that would be your reaction,” he said tightly. “So I came prepared. Look at this.”
Jesse took the photo and his eyebrows lifted. “This is your wife.”
“Yeah,” Dave said, grinning now. “Normally Connie bans all cameras when we go swimming. Since she bought this suit, I couldn’t get her to stop posing.”
Jesse could understand why. Connie Michaels had given birth to three children over the last six years. She wasn’t skinny, but she wasn’t fat, either. And in the swimsuit she had purchased from Bella, she looked…great.
“She’s really beautiful,” Jesse mused.
Instantly, Dave plucked the photo from his hand. “Yeah, I think so. But my point is, if Bella’s suits look this good on a normal-size woman, they’d look great on the skinny ones, too. I’m telling you, Mr. King, this is something you should think about.”
“Fine. I’ll think about it,” Jesse told him, more to get Dave to drop the subject than anything else.
“Her sales are building steadily and I think she’d be a great asset to King Beach.”
“Asset.” Jesse murmured the word, remembering the look on Bella’s face that morning during their “conversation.” Oh, yeah. She’d already turned down offers from other companies. He could just see how pleased she’d be with his offer to buy out her business. Hell, she’d probably run him down with her car.
Not that it was going to be an issue because, “We don’t sell women’s wear yet.”
Dave took a breath and said, “Word is Pipeline is looking to court Bella’s Beachwear.”
“Pipeline?” Jesse’s major competitor, NickAcona, ran Pipeline clothing and the fact that neither of them surfed anymore didn’t get rid of the rivalry. If Nick was interested in Bella—that was almost enough to get Jesse involved.
“He says the way to increased sales is through women,” Dave told him.
Jesse gave his assistant a hard look. He knew exactly what Dave was up to. And it was working. “I’ll consider it.”
“But—”
“Dave,” he asked, “do you like your job?”
Dave grinned. He’d heard that threat before and didn’t put much stock in it. “Yes, sir.”
“Good. Let’s keep it that way.”
“Right.” The man gathered up his notes, his research and the photos and headed for the door. “You did say you’d think about it, though.”
“And I will.” The truth was he knew he should expand into women’s beachwear. He just hadn’t found any he’d believed in enough to stock. Until now. The challenge would be in convincing Bella to come on board—before Pipeline got their hooks in her.
When Dave was gone, a spot of color caught his eye and Jesse bent down to pick up off the floor a photo Dave had left behind. A sea-green bikini with narrow straps on the halter top and silver rings at the hips, holding the bottom together.
Jesse caught himself trying to imagine Bella wearing that suit. He couldn’t quite bring it off, though, and that was irritating, too. She wore those big, blousy tops and shapeless skirts, deliberately hiding her figure. Was it a studied plan to drive a man nuts?
Smiling to himself, Jesse tossed