This emphasis on voicing opinions means Dutch players are often considered arrogant by outsiders, and this is another concept linked to the nature of Amsterdam. The original Total Footballers of the 1970s Ajax team were described by Cruyff as being ‘Amsterdammers by nature’, the type of thing best understood by his compatriots. Ruud Krol, that side’s outstanding defender, outlined it further: ‘We had a way of playing that was very Amsterdam – arrogant, but not really arrogant, the whole way of showing off and putting down the other team, showing we were better than them.’ Dennis Bergkamp, on the other hand, claims it is simply ‘not allowed to be big-headed in the Netherlands’, and describes the notoriously self-confident Cruyff as ‘not arrogant – it’s just a Dutch thing, an Amsterdam thing.’
Van Gaal was arguably even more arrogant than Cruyff, and was so frequently described as ‘pig-headed’ that critics sometimes appeared to be making a physical comparison. Upon Van Gaal’s appointment as Ajax boss he told the board: ‘Congratulations for appointing the best manager in the world,’ while at his first press conference, chairman Ton Harmsen introduced him with the words, ‘Louis is damned arrogant, and we like arrogant people here.’ Van Gaal was another who linked Ajax’s approach to the city. ‘The Ajax model has something to do with our mentality, the arrogance of the capital city, and the discipline of the small Netherlands,’ he said. Everyone in Amsterdam acknowledges their collective arrogance, but no one seems to admit to individual arrogance, which rather underlines the confusion.
His long-time rival, Cruyff, was arrogant for a reason: he was the greatest footballer of the 1970s and the greatest Dutch footballer ever. His career was littered with successes: most notably three Ballons d’Or and three straight European Cups. He also won six league titles with Ajax, then moved to Barcelona and won La Liga, spent some time in the United States before returning to Ajax to win another two league titles. In 1983, when not offered a new contract at Ajax, he took revenge by moving to arch-enemies Feyenoord for one final year, won the league title, was voted Dutch Footballer of the Year, and then announced his retirement. Cruyff did what he pleased and got what he wanted, enjoying all this incredible success while simultaneously claiming that success was less important than style. He personified Total Football, which made his status – as the only true individual in an otherwise very collective team – somewhat curious. He was a popular choice as Ajax manager in 1985, just a year after his playing retirement. He won the Cup Winners’ Cup in 1987 and inevitably headed to another hero’s welcome in Barcelona, where he won the Cup Winners’ Cup again in 1989, then Barca’s first-ever European Cup in 1992 and their first-ever run of four straight league titles. A legendary player had become a legendary coach.
In stark contrast, when Van Gaal was appointed Ajax manager in 1991 after several disappointing post-Cruyff managerial reigns, supporters were unhappy. Cruyff had been heavily linked with a return and Ajax fans chanted his name at Van Gaal’s early matches, while De Telegraaf, the Netherlands’ biggest-selling newspaper, led a campaign calling for Cruyff’s return. Some believed Van Gaal was merely a temporary solution until Cruyff’s homecoming was secured, so it would be understandable if Van Gaal harboured resentment towards him based on those rumours. In fact, the tensions had their origins two decades earlier.
Van Gaal was a relatively talented footballer, a tall and immobile player who started up front, more playmaker than goalscorer, and later dropped back into midfield. He enjoyed a decent career, primarily with Sparta Rotterdam, but considered his playing career something of a disappointment, mainly because he had expected to become an Ajax regular. He’d joined his hometown club in 1972 at the age of 20 and regularly appeared for the reserve side, but he failed to make a single first-team appearance before being sold. The player in his position, of course, was Cruyff, and therefore Van Gaal’s entire Ajax career was spent in Cruyff’s shadow: first as his understudy when a player, then unpopular second-choice as coach.
By the early 1990s Cruyff was Barcelona manager and Van Gaal was Ajax manager, and the two were not friends. ‘We have bad chemistry,’ Cruyff confirmed. Initially, as coaches, they’d been on good terms. In 1989, when Van Gaal was Ajax’s assistant coach, he studied at a coaching course in Barcelona over Christmas and spent many evenings at the Cruyff family home, getting along particularly well with Cruyff’s son Jordi, then a Barca youth player. This, however, is supposedly where things turned sour. Van Gaal received a phone call from the Netherlands, bringing the news that his sister was gravely ill, and he rushed back to Amsterdam to see her before she died. Much later, Van Gaal suggested Cruyff was angry with him for leaving without thanking the Cruyffs for their hospitality, something Cruyff strongly denies, claiming they had a friendly encounter shortly afterwards in Amsterdam. It seems implausible that Cruyff would use Van Gaal’s tragic news to start a feud, and more likely that there was a misunderstanding at a moment when Van Gaal was emotional. But the truth is probably much simpler: this was a clash of footballing philosophies, and a clash of egos.
Cruyff devoted a considerable amount of time to winding up Van Gaal, while increasingly becoming wound up himself. By 1992 journalists were inevitably comparing Cruyff’s Barcelona to Van Gaal’s Ajax, the European Cup winners and the European Cup Winners’ Cup winners respectively, which prompted a furious response from Cruyff. ‘If he thinks Ajax are much better than Barcelona, then he’s riding for a fall, he’s making a big mistake,’ he blasted. ‘When you look at Ajax at the moment, you can see the quality is declining.’ He became increasingly petty. In 1993 he said he wanted Feyenoord to win the league ahead of Van Gaal’s Ajax. In 1994, when asked which teams across Europe he admired, Cruyff replied with Auxerre and Parma – the two sides that had eliminated Ajax from European competition in the previous two seasons. In February 1995, when a journalist suggested that Ajax might be stronger than Barcelona, his response was blunt: ‘Why don’t you stop talking shit?’ But Van Gaal’s Ajax demonstrated their superiority by winning the Champions League that year.
Van Gaal eternally stressed the importance of collectivism: ‘Football is a team sport, and the members of the team are therefore dependent upon each other,’ he explained. ‘If certain players do not carry out their tasks properly on the pitch, then their colleagues will suffer. This means that each player has to carry out his basic tasks to the best of his ability.’ Simple stuff, but you wouldn’t find Cruyff speaking about football in such functional, joyless language. Cruyff wanted his players to express themselves, to enjoy themselves, but for Van Gaal it was about ‘carrying out basic tasks’. When Ajax failed to win, Van Gaal would typically complain that his players ‘did not keep to the arrangement’, effectively accusing them of breaking their teammates’ trust by doing their own thing. However, Van Gaal’s sides were not about grinding out results – they would play in an extremely attack-minded, if mechanical, way. ‘I suspect I’m fonder of playing the game well, rather than winning,’ he once said.
A fine example of Van Gaal’s dislike for individualism came in 1992, when he controversially sold the exciting winger Bryan Roy, which prompted criticism from Cruyff, who complained that his rival didn’t appreciate individual brilliance. Van Gaal’s reason was intriguing; he ditched Roy because ‘he did not mind running for the team, but he could not think for the team’. He was hardly the first autocratic manager to become frustrated with an inconsistent winger, but whereas others eschewed them entirely in favour of narrow systems, Ajax’s approach depended heavily on width, and Van Gaal needed two outright wingers.
Left-sided Marc Overmars and right-sided Finidi George were given strict instructions not to attempt dribbles past multiple opponents: in one-against-one situations they could beat their man, but if faced with two defenders they were told to turn inside and switch the play. Ajax supporters, accustomed to wingers providing unpredictability and excitement, were