There were no defining victories during Blackburn’s title campaign – they lost home and away to their closest challengers, Manchester United, and stuttered badly during the run-in, but their simple approach proved enough to consistently defeat run-of-the-mill Premier League sides. Blackburn weren’t doing anything different, they were simply doing it in an extremely cohesive manner, with excellent players. Six of their starting XI (goalkeeper Tim Flowers, commanding centre-back Colin Hendry plus Le Saux, Sherwood, Sutton and Shearer) featured in the PFA Team of the Year, which was announced before Blackburn sealed their title.
Manchester United had clinched the first two Premier League titles anticlimactically when rivals slipped up, but 14 May 1995 was truly memorable, as the Premier League’s first final-day decider. Blackburn went 1–0 up at Liverpool when Shearer typically converted Ripley’s right-wing cross, and had Rovers maintained that scoreline, they were champions regardless of United’s result. But Liverpool produced an unlikely turnaround, with Jamie Redknapp’s superb late free-kick confirming a 2–1 home victory. Dalglish spent much of the second half watching a TV close to the dugouts, showing the action from Manchester United’s game at Upton Park: Sir Alex Ferguson’s decision to play a lone striker backfired, and West Ham’s Ludĕk Mikloško provided one of the Premier League’s all-time great goalkeeping displays. United could only draw 1–1, which meant Blackburn’s defeat was irrelevant – they were champions. Dalglish was congratulated by old friends from Liverpool’s backroom staff, Shearer and Sutton warmly embraced, Sherwood lifted the trophy.
For all this incredible drama, Blackburn’s previous visit to Merseyside was more significant stylistically. On April Fools’ Day, Blackburn stormed into an early 2–0 lead at Everton; the first goal came inside 13 seconds, then the quickest to date in the Premier League, when Berg’s long ball was headed on by Sutton, then by Shearer, and Sutton fired home. The second came after a free-kick found Sutton, who stumbled and allowed Shearer to fire home. It was textbook Blackburn. But then, after Graham Stuart got Everton back into the game with a stupendous chip, Blackburn embarked upon a remarkably blatant display of cynical football, concentrating upon breaking up play and time wasting. It was an incredibly fierce, frantic contest, with the highlight an incredible goalmouth scramble in front of Tim Flowers, which featured no fewer than 14 players inside Blackburn’s six-yard box. The climax saw Shearer thumping a clearance so far that he nearly sent the ball out of Goodison Park entirely. At full-time, Everton’s fans booed Blackburn off. Dalglish couldn’t care less about whether opposition supporters appreciated his side’s style of play. To him it was three points, and job done.
In stark contrast, when Kevin Keegan was asked for his favourite memory from Newcastle’s ‘nearly’ campaign of 1995/96, he recalled his players being applauded onto the pitch by opposition fans during the final few days of the season, away at Leeds and Nottingham Forest. Dalglish called his Blackburn side the ‘people’s champions’, playing on their underdog status, but Newcastle were the true neutral’s favourite, a team who played enthralling, attack-minded football. Keegan’s impact during this period was incredible; he took the club from the bottom-half of the second tier to the top of the Premier League, galvanising a whole city. Newcastle’s shirts displayed the blue star of the Newcastle Brown Ale logo, their goalkeeper’s shirt during 1995/96 depicted the city’s skyline, while Keegan spoke about the club’s cultural importance to the city in a manner that recalled Barcelona. At times their football was comparable too, and Newcastle were referred to as, simply, The Entertainers.
Newcastle earned that nickname a couple of seasons earlier, with a 4–2 victory over Sheffield Wednesday, but 1995/96 took things to a new level, and Newcastle’s title challenge was somehow befitting of British pop culture at the time. 1996 was the year of England hosting, and threatening to win, Euro 96, soundtracked by Baddiel and Skinner’s ‘Three Lions’. 1996 was when Britpop still reigned supreme. 1996 saw the launch of Chris Evans’s TFI Friday, a programme based largely around wackiness, and the debut of the loud, extroverted Spice Girls. 1996 was the year of Trainspotting, a film about a group of heroin addicts that managed to become a feelgood story. Somehow 1997 felt very different, a melancholy year dominated by the film Titanic, Radiohead’s OK Computer and the death of Princess Diana. 1996 was about mad-for-it extravagance, and here were Keegan’s Newcastle, The Entertainers, playing all-out-attack football with no regard for the consequences.
Newcastle started the season, like Blackburn the previous year, with tactics based around crossing. Left-winger David Ginola was signed from Paris Saint-Germain and bamboozled opposition right-backs with his pace and ambidexterity, able to receive the ball with his back to goal, before spinning either way, cutting inside or going down the touchline. He won Player of the Month immediately. On the opposite flank Keith Gillespie was a typical winger of that period, always reaching the byline. Keegan’s instructions to his wingers were simple: new signing Les Ferdinand was the best target man in the business, and he was to be supplied with constant crosses. ‘The way the side was playing, with Ginola on the left and Gillespie on the right, was ideal for a striker like me,’ Ferdinand recalled. ‘Both David and Keith were raining balls into the penalty area from all over the place.’
Surprisingly for such an aerial threat, Ferdinand was only five foot 11, but was blessed with a prodigious leap. He hit 21 league goals by mid-February, while Keegan encouraged him to develop his game and bring teammates into play, having become frustrated with his predecessor Andy Cole’s single-mindedness. Whereas Blackburn used two target men up front, Keegan played Peter Beardsley in a deep-lying forward role, linking attacks. With Rob Lee bursting forward from central midfield, this was the most complete attacking force the Premier League had witnessed. Newcastle started at an incredible pace, attempting to win matches within the opening half hour, and weren’t involved in a single goalless draw all season. ‘The Entertainers’ tag, however, also underlined Newcastle’s defensive frailties. Keegan had openly preached a ‘you score two, we’ll score three’ philosophy, although the defining game in Newcastle’s season – and the most memorable in the Premier League era – was the defeat at Liverpool in April, which was ‘we’ll score three, you score four’. Many attributed Newcastle’s title failure to their leaky defence, although the truth is more complex.
Keegan made no attempt to hide his attacking approach. He was determined to satisfy the Geordies’ thirst for positive football, and considered himself part of a wider movement to make football more exciting, at a time when managers frequently highlighted the fact their team had ‘put on a show’ when matches were live on Sky. ‘A lot of forwards are coming into management,’ he said at the time. ‘You look at Brian Little, Glenn Hoddle, myself. We are all forwards who wouldn’t really know enough about defending to coach it.’ It was a selective argument, though. Arsenal boss George Graham had been a forward, then later an attacking midfielder so languid he was nicknamed ‘Stroller’, but he had assembled the most disciplined defence in English football.
Keegan’s defenders were, originally, midfielders and attackers. It’s common for players to be shifted into a different position as they develop, but Newcastle’s situation was quite remarkable, particularly with their three main centre-backs. Darren Peacock had been a centre-forward in the Bristol Rovers youth team. Steve Howey had risen through Newcastle’s ranks as an attacking midfielder, occasionally used in defence during training – but when Keegan arrived, he told Howey he was either a centre-back or he was leaving. Belgian Philippe Albert, meanwhile, started his career as a midfielder and was recruited on the strength of his displays at the 1994 World Cup, where he continually brought the ball forward from the back. Keegan, working as a TV pundit for the tournament, witnessed him score against both the Netherlands and Germany, and snapped him up.
First-choice full-backs Warren Barton and John Beresford were encouraged to push forward simultaneously and, by the end of the campaign, were replaced by hometown lads Steve Watson and Robbie Elliott, both forwards when rising through the ranks at Newcastle. Another Geordie, holding midfielder Lee Clark, had played an attacking midfield role the previous season, hence his number 10 shirt. It was, more or less, a team of forwards, as Keegan acknowledges in an admirably honest passage from his autobiography. ‘Were my full-backs too adventurous? Yes! Were my centre-backs