DECCA’S DECISION TO RELEASE Joseph in the New Year meant that the run-up to Christmas churned through agonizingly slowly. I increasingly panicked that if Joseph didn’t strut the stuff I would have to get a job. It was time to make plans. My mother had got to know a feisty fun ex-model called Pam Richards who had a flat in the block next door. She lived on her own, but seemed to have a bevy of friends of whom one of the younger was an aspiring heartthrob pop star called David Ballantyne. David’s singles were all over the pirate radio stations and I was intrigued to discover who was paying for them. He told me he was being supported by a property developer with a taste for dabbling in show business called Sefton Myers. My family became friendly with David and soon Julian and I met his very pretty sister Celia. Julian was very smitten, so much so that a few years later they got married. I banked Sefton Myers’s name.
The Joseph album finally lurched out in January 1969 to a few really exceptionally good reviews, several hailing it as genuinely groundbreaking. But that was about it. I pushed for one more performance to launch the album at the Central Hall and raised a bit of money to advertise it. It was a mistake. Now that Joseph was a major Decca Records release, the stakes were far higher. A third public performance proved to be one too many for the parents of Colet Court. Although we did get quite an audience, the atmosphere was totally different. “Forensic” might be the word. Instead of anticipatory celebration the audience wanted to know what all the fuss was about.
The first problem was the playing. Our Decca album performers, bless them, were just what they were, a perfectly nice bunch of amateurs from Potters Bar. Since we could not afford professionals, we got students from the Royal College for our orchestra. They were simply not up to it and Alan Doggett was neither tough nor experienced enough to whip the disparate forces together. The teetotal Methodist Central Hall was not the ideal venue to launch an album that would supposedly transform pop. We were putting a square peg into a round hole big time. I knew it and wanted to cancel the whole thing which was utterly unprofessional as I had pushed for it in the first place.
The fallout didn’t take long. Tony Palmer, pop critic for the Observer, the rival newspaper to the Sunday Times, seized his moment. After castigating the out of tune playing, he concluded that “if Joseph is a new beginning for pop, it is the beginning of the end.” Frankly, based on that performance he had a point. Still 1969 saw Joseph bed down very nicely from Novello’s point of view, a gratifying number of schools performed it and a new piano score was commissioned to include the new songs on the LP. But it was hardly going to support me and both my family and I knew it. It was time to find out a bit more about Sefton Myers. A property man who dabbled in showbiz might just conceivably be a man with a lifeline.
David Ballantyne didn’t seem to know much about Myers other than that he was often seen around Variety Club events. That figured. The Variety Club of Great Britain was then, as it is now, an excellent charity that provides for disadvantaged and sick children through glamorous events where donors rub shoulders with British stars. In the 1960s its patrons were a Who’s Who of the showbiz establishment with a big Jewish contingent. I found out via a contact at the charity that Sefton was seriously stagestruck. So I knocked up a letter.
Throughout life I have found that the best way to get something you want from people is not to dangle your real carrot in front of their nose. Lob it into the mix in passing whilst pushing something else. That way, if you get a nibble, you can act all coy and say it’s not really up for discussion. It also saves you embarrassment on the 99% of occasions when your semi-hidden bait gets zero response. So I wrote to Sefton asking if he would back a museum of pop memorabilia and help find a property for it. Actually time has proved it was a good idea, except I would have been useless at running it. But I also enclosed the Joseph album and a few choice reviews. Two days later I got a letter telling me to call him and arrange a meeting.
We met at his offices in Charles Street, Mayfair, bang opposite the now sadly shadow of its former self Mark’s Club. There was another man at the meeting who remained silent throughout and was introduced as Myers’s show business advisor. His name was David Land. With hindsight this must be the only meeting ever when David Land remained silent. It went as I had hoped. There was no interest in my pop museum. But what was the story behind this Joseph album? Sefton’s show business pal David had been given it to check out and he had loved it. And who was this Tim Rice who had written the words? I made out that he was a cutting-edge record executive with Norrie Paramor and that I was busy on multiple musicals all destined for the West End. Sefton asked if I could come back for a second meeting in a few days’ time.
If you’ll excuse the mixed metaphor, next week the bacon came home to roost. Sefton offered me a management contract with a guaranteed three year income and an option to continue the arrangement for ten years, £2000 a year rising by £500 annually as an advance against a commission of 25% of our earnings. It was a whopping commission but £2000 per year was a lot of money in those days (today approximately £32,000). Furthermore there were no strings attached to what I could write. David Land was rather more vocal at this meeting pronouncing, “My boy, these are serious ackers you can’t refuse.”
There was just one condition. Tim had to agree to sign up too. I needed no persuading. This offer would provide me with three years of secure income and prove to my family that I hadn’t left Oxford in vain. But how best to persuade Tim to chuck up a seemingly safe career path with Norrie Paramor? It would be a tough ask. Tim didn’t seem a natural risk taker. This wouldn’t be easy and, boy, didn’t I know it.
“Did Judas Iscariot Have God on His Side?”
Of course Tim took loads of convincing. After all he was more than three years older than me and, non-existent as that age gap feels now, then it seemed massive and thoughts of a secure future pressed even heavier on him than me. Tim admits to never having been as passionate about musicals as I am and the thought of giving up a seemingly much safer career path in the then all-powerful record industry must have been agonizing. I believe Tim even tried to persuade Norrie Paramor to take me in-house, but Norrie was having no truck with the long-haired troublemaker who had committed the mortal sin of loving Cabaret and burbled on about Hal Prince. We acquired a lawyer called Ian Rossdale, who negotiated that we each got a £500 advance and that our guaranteed weekly money was definitely non-returnable. (Today £7,950.) I think this was a real carrot for Tim. But most importantly I believe his parents advised him to take the plunge and if that’s true I owe a big posthumous hug to Hugh and Joan Rice. Tim signed the deal and handed in his notice to a less than ecstatic Norrie Paramor.
OMG! Three secure years ahead. I could write anything I liked. But with the contract under my belt, writing took equal billing with another top priority, moving out of Harrington Court. Granny had set up a trust fund with about £4000 in it that was mine when I was 25. (Today £63,600.) I persuaded her to advance it to let me buy a flat. I found a basement in a house in Gledhow Gardens near Earl’s Court. It had one big room and backed onto a large garden so it was blissfully quiet. But it was £6500 and to buy this I had to get a mortgage. (Today £103,350.)