Copyright © 2020 by
TMH CONSULTING & INVESTMENT GROUP
THOMAS MICHAEL HOGG
All rights reserved.
Book Cover Design: Adriana Longoria
Publisher: tredition GmbH, Halenreie 40-44, 22359 Hamburg, Germany
ISBN
978-3-347-11781-5 (Paperback)
978-3-347-11782-2 (Hardcover)
978-3-347-11783-9 (eBook)
Published by tredition. Published in the USA. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, without the prior written permission of the publisher, except for the use of brief quotations in a book review and noncommercial uses permitted by copyright law. Disclaimer: There are no guarantees. Neither the publisher nor author shall be liable for the level of success readers may experience by following strategies contained in this book. You should consult with TMH Consulting where appropriate for individual situations.
Dedication:To God, my wonderful wife, children and family
CONTENTS
INTRODUCTION
1. 8020 Focus and No distraction
CEO challenge / 16x Pareto Principle / Case Studies
2. It is all about quality
Quality programme on footballs / TÜV / Case Studies
3. Lead a niche
Würth – A benchmark company / Case Studies
4. Innovation at its best
Nowitzki fade away jump / German "Erfindergeist" led By Chancellor Merkel / Hannover Messe / Case Studies
5. Leave the country
Geographical footprint / Tips for international market penetration / Case Studies
6. Invest, capture and save money
Trust is good, but control is better / Profitable Growth zone / Case Studies
7. Plan, plan, plan
A strategic plan / Campo Bahia / Case Studies
WHAT GERMANS STILL NEED TO IMPROVE
THE COVID-19 SCENARIO
EXECUTIVE SUMMARY
- PROFITABLE GROWTH AUTO ANALYSIS & PLAN
- POSTS FOR PROFITABLE GROWTH
- WHY PROFITABLE GROWTH IS IMPORTANT
- MY LESSONS LEARNED AT ADIDAS
- ABOUT THE AUTHOR
- ABOUT ProfitableGrowthStrategy.com
"Thomas is an excellent strategic planning consultant. His methodology to achieve established objectives is exponential."
Gladiomar Hernandez, Founder & CEO of Hacsys
"Through my experience driving innovation at some of the world's leading innovation companies, I have come to the realization that success of any company or venture is determined by the focus of its strategy and quality of its execution. Thomas Michael Hogg has produced an excellent framework rooted in this principle based on his work with a particular focus on German companies."
Gunjan Bhow, Former Executive at Disney, Amazon, and Microsoft Global Chief Digital Officer at Walgreens Boots Alliance
"This book is a compass for business leaders in uncertain times. The German industry has distinguished itself for its long-term vision and innovation, concepts that are holistically and brilliantly addressed in this publication. Its goal of guiding companies to a profitable level with healthy finances and growth is successfully described in these pages."
Bernd Rohde, CEO of Hannover Fairs Mexico
"The world’s leading economies consist of a wide-ranging source of financially successful companies. The book carries insightful lessons for small and medium-sized companies about the importance of growth and competitiveness."
Lucero Alvarez, Bloomberg TV / El Financiero
"TMH Consulting stands for achieving profitable growth always in an ethical way. This books resumes the way of working of Thomas and his team. Our company improved financially and gained significant market share that made us overcome the crisis."
Rene Elizondo, CEO of Robertson Industries
“This book is very practical and business savvy with human sense. Thomas is supersharp to provide customer and company value both B2B and B2C. A must-read for all SME CEOs and Entrepreneurs who want to learn more about the German specific culture of doing business successfully.”
Marcus Koch, Investor, Former Managing Director Redblue
INTRODUCTION
The day to day of a Business owner, CEO or Top Manager gets currently really turbulent and stressful. Delivering constantly to stakeholders or achieving a yearly budget is highly complex, especially in times of crisis. You have to regain and repeat success. You have to outperform over and over again.
In the midst of severe financial pressure and a volatile global economy many companies and managers fail to achieve (high) annual profitable growth.
They struggle with both strategy decision-making and strategy execution.
The number of mistakes made and the lack of resources (time and money) allocated to a well-planned and realistic strategy have been one of my essential takeaways on why many enterprises fail.
In 2005, I was one of the happiest persons in the world when I got the opportunity to work for adidas, the global sporting goods giant and world market leader for football (soccer) products. Working day by day with my favourite sport brand one year before the FIFA World Cup 2006 in Germany seemed like a dream come true. I experienced working for and with highly competitive professionals that had the goal to exceed customer needs and quality standards. Furthermore, the company and top management achieved sustainable business results with double-digit growth, especially in emerging countries. At the time, I met Carlos Maza, adidas Mexico Marketing Director, who was boosting sales through a well-defined market penetration strategy and marketing-mix. It was then that I profoundly understood how certain companies grow profitably with a sound strategic plan and execution.
While working as a consultant for PepsiCo, Johnson Controls, Campbell's Soup and several German companies later in my career it was amazing to see how certain decision makers drove and led the growth path of their companies. As always, one learns from the good role models.
In my 20 years of market experience I have seen clear patterns, notably of German but also of other international midsized companies, that succeeded on a global scale improving their financial indicators year by year.
This book aims to help CEOs, Directors and Entrepreneurs to focus on certain concepts that will definitely enhance the financial results of your business achieving both solid top- and bottom-line growth.
Therefore, we designed at TMH Consulting a unique 7-step methodology that surely is going to improve your business results:
© TMH 7-step Profitable Growth Strategy Methodology
Chapter