Of the others, Andrei Kanchelskis and Anders Limpar were two who had skill as their primary characteristic, but the pair started only 26 league games between them for Manchester United and Arsenal in 1992/93. Ronny Rosenthal was a workmanlike Israeli striker for Liverpool who had become the most expensive non-British player to join an English club in 1990. Polish winger Robert Warzycha was the first player from mainland Europe to score a Premier League goal – for Everton – but managed only 18 starts in the competition before being sold to Hungarian side Pécsi MFC.
The Premier League was therefore desperate for a poster boy. Clubs had the means to pay higher wages thanks to a broadcasting deal with Sky Sports worth an initial £304 million. Many of the top-flight stadia had been improved following the recommendations of the Taylor Report. The stage had changed; the actors had not. In late 1992 the Premier League was nothing more than the old First Division rolled in glitter and studded with rhinestones.
Enter Eric Cantona and Manchester United. In November 1992, in strolled a Marseillais enigma whose confidence was only matched by the size of his reputation. With Leeds United keen to get rid of their tempestuous Gallic star, Alex Ferguson believed he had found the player around whom he could build the first age of his dynasty.
‘If ever there was one player, anywhere in the world, that was made for Manchester United, it was Cantona,’ as Ferguson would subsequently say. ‘He swaggered in, stuck his chest out, raised his head and surveyed everything as though he were asking: “I’m Cantona. How big are you? Are you big enough for me?”’
More than any other player, it was Cantona who unlocked the door for the Premier League’s foreign revolution. He proved that the skill European and South American players stereotypically possessed need not exclude the passion and will to win of the old English First Division. Just as Glenn Hoddle and Terry Butcher – two fixtures of the England national team in the 1980s – were as disparate in style as it is possible to conceive, so too could foreign players come from any part of the footballing spectrum. If that now sounds like an unnecessary truism, it was far from obvious in 1992.
But Cantona became more than a trailblazer; he was a cultural and sporting icon. No single player was more responsible for the boom in replica shirt sales and merchandising (official or otherwise), while the ubiquity of Cantona’s face thanks to a sponsorship deal with Nike was new ground for English football. In a thousand playgrounds across the country, collars on school-uniform shirts were turned up as children mimicked the hallmark of their hero. For a few years every kid was Eric Cantona. If those children have now turned 30, many still harbour the same adoration.
Cantona’s personality could never have been so influential without talent. He scored 82 times in 185 games for Manchester United, but it was his style of play that was so unusual. Before the Premier League era there was very little tactical fluidity in English football. Defenders defended and attackers attacked, and players typically stayed in formation.
Cantona preferred a different method. He started as a nominal strike partner – usually to Mark Hughes or Andy Cole – but dropped deep in between the lines of defence and midfield, dragging immobile central defenders out of their position and comfort zone. Cantona’s technical expertise allowed him to link play effectively, and he became as renowned for his chance-creation as his finishing. Cantona is credited with 56 assists in 156 Premier League games. The only other strikers of his era to register more – Cole, Alan Shearer and Teddy Sheringham – all played at least 250 more matches.
Conversely, Cantona’s talent could never have been so influential without personality. Cantona was a leader of Manchester United not just because of his talent, but through sheer strength of character. As Roy Keane so eloquently put it: ‘Collar up, back straight, chest stuck out, he glided into the arena as if he owned the f***ing place. Any arena, but nowhere more effectively than Old Trafford. This was his stage. He loved it, the crowd loved him.’
Cantona’s unwavering self-belief – it bordered on swaggering arrogance – was not a natural trait, but a deliberate tool of his success. ‘I’ve said in the past that I could play single-handedly against eleven players and win,’ he wrote in Cantona on Cantona. ‘Give me a bicycle and I believe I can beat Chris Boardman’s one-hour record.’ In Cantona’s psyche there was no room for doubt. Doubt is what leads to fear, and if fear cannot be controlled it eventually defeats you.
The Cantona effect at Manchester United became extraordinarily influential, but he was doubted when he joined. In hindsight, Leeds and their manager Howard Wilkinson are mocked for letting Cantona go, but they made a profit on the transfer fee they had paid to Nîmes less than 12 months earlier and had endured a rocky relationship with the Frenchman. Cantona failed to click with striker Lee Chapman, and later revealed his unhappiness at Elland Road. Wilkinson did the same: ‘Eric is not prepared to abide by the rules and conditions which operate for everybody else here.’
‘I had a bad relationship with the manager, Wilkinson,’ Cantona told FourFourTwo in 2008. ‘We didn’t have the same views on football. I am more like a Manchester footballer. At Leeds, football was played the old way – I think you say kick then rush. If I don’t feel the environment is good, I don’t want to be there.’ Cantona is right to some extent, but underplays his own role in United’s ‘new way’.
Senior Manchester United players Gary Pallister, Steve Bruce and Bryan Robson all raised significant concerns among each other and to the club about Cantona’s reputation for upsetting team morale, but Lee Sharpe was the most candid. ‘This bloke’s a total nutter, what are we doing?’ he is quoted as saying. The national media were hardly warm in their congratulations to Ferguson for his signing.
But Ferguson realised that his club needed a shot in the arm. They had finished second to Leeds the previous season, but sat eighth in the table with summer signing Dion Dublin out injured. Ferguson’s team had won two of their previous 13 matches, and there were lingering doubts over the Scotsman’s job security. United had not won the league title for 25 years.
Ferguson spoke to then-France national team manager Gérard Houllier for advice on Cantona, but also leant on Michel Platini and journalist Erik Bielderman for their input. The conclusion from all three was that Cantona needed a father figure, while Ferguson needed a new leader. Both men fitted the other’s need perfectly. Cantona only had problems with authority when he did not respect it.
His impact was instantaneous. Manchester United won eight and drew two of his first ten league games, and the split across the whole of 1992/93 is striking: 1.5 points per league game before his arrival and 2.3 points per league game afterwards; 1.06 goals per league game before his arrival and 1.92 goals per league game afterwards. From being eighth in the league and nine points from the top, United finished the season as league champions, with a ten-point cushion to second place.
Alongside the results, Cantona changed the mood too. By New Year’s Day 1993 Ferguson was publicly enthusing about Cantona’s effect on every element of Manchester United. ‘More than at any time since I was playing, the club is alive,’ he said. ‘It’s as if the good old days are back and the major factor, as far as I’m concerned, is the Frenchman.’
Manchester United’s former greats lined up to pour on praise. ‘I can’t think of anyone who I would rather wear my crown,’ said Denis Law. George Best was even more effusive: ‘I would pay to watch Cantona play. There are not many players over the years I would say that about. He is a genius.’ Old Trafford had its new king.
But the appeal of Cantona lay not just in his achievement, but also the controversy. Like another famous No. 7 at Manchester United who courted headlines off the pitch as much as on it, Cantona’s misdemeanours did not detract from his legacy; they cemented it. Cantona’s popularity with supporters is explained very simply: he was one of them. Here was a superstar, but with the flaws of Everyman laid proudly bare for all to see.
Never