“You’re telling me you can get me Noah Hart?” He didn’t even wait for her to reply. “Companies have been after Noah Hart ever since he entered the major leagues.”
“Before,” she said airily. “They wanted him out of college.”
“Whatever. The point is, the man has never agreed to an endorsement deal. What makes you think you can change his mind?”
“And if I told you he’s willing to talk to you?”
“No way,” Evan breathed.
“It’ll cost you.”
“Hell, it would be worth it!” His eyes narrowed again. “He’ll talk to me. You’ve already been in contact with him?”
“I might have mentioned the possibility of you doing a new ad campaign.”
“And he’s interested?”
“He’ll talk to you. I provided him research, which means you passed the first round of scrutiny with him. He’s a hard guy. You land him and it’ll be huge. Not only will you have a kick-ass ad campaign, but you’ll also be the guy who signed Noah Hart.”
“I’d want exclusivity,” Evan said quickly.
“You’d have to be prepared to pay for that privilege,” Celia pointed out. She wasn’t about to tell Evan that exclusivity or not, the chances of Noah agreeing to do another deal with someone else was slim to none. The man simply wasn’t motivated by money.
“Okay, let’s forget Noah Hart for the moment. I like your ideas, Celia. I mean, the average Joe has never escaped my notice, but you’re right. I’ve never gone after him in marketing. My commercials are always about the drive to succeed. I talk to the athlete in all of us.”
“Which I’ve just pointed out doesn’t exist in everyone,” she said drily.
“Yes, you’re right. Completely. The junior-high kid trying to look cool. Huge market there that I’ve yet to tap.”
“Most of my ideas are about how to structure television commercials, Internet advertising and print media to target all segments of the population from the die-hard sports and fitness enthusiast to Suzy Homemaker who just wants a comfortable pair of tennis shoes. We’d speak separately to teens, young adults all the way up to the retired folks.”
Evan nodded. “I’m interested. Definitely interested. When can you have a presentation put together for me? As I said before, I’m ready to move on this. I don’t mind taking a little extra time if I can be guaranteed better results.”
“You tell me when you can meet with us at Maddox and I’ll arrange it,” she said evenly.
“And Noah Hart?”
“I’ll arrange it as soon as we get back.”
“Then I’d say you’ve got your pitch appointment, Celia. I’m very impressed with what you’ve had to say. If your presentation delivers on the promise of your ideas, it’s something my company will be very excited about.”
Though she had every confidence in her ability to win him over, his enthusiasm gave her a wicked thrill. She was forced to play it cool and smile politely as she thanked him, but on the inside she was doing an insane victory dance.
She had phone calls to make. Brock would need to know so they could start preparing. They’d want to do mock-ups of the advertising and have it prominently displayed on the television monitors in the Maddox reception area. On the day she’d give Evan her presentation, Maddox Communications would be all about Reese Enterprises. No one else would exist in the timeframe Evan was present in their offices.
Конец ознакомительного фрагмента.
Текст предоставлен ООО «ЛитРес».
Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.
Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.